Media Advisory - TICO launches Consumer Travel Awareness Campaign

    MISSISSAUGA, ON, Oct. 17 /CNW/ - With the holiday travel booking season
fast approaching, the Travel Industry Council of Ontario (TICO) wants
vacationers to know that they will have peace of mind when booking through a
TICO registered travel agency.
    The travel industry's provincial watchdog is getting their message out to
consumers in a fun and unique way. TICO has launched a consumer awareness
campaign featuring an adorable border terrier named "Tico the Travel
Watchdog." Tico is featured in an array of advertising mediums, one of which
is a striking graphic completely wrapped around a TTC streetcar, depicting the
dog snorkeling with friends under warm Caribbean waters.
    TICO President Michael Pepper says his message is this: "When consumers
book with a registered Ontario travel agency, they enjoy all the benefits of
Ontario's strict consumer protection laws including protection from Ontario's
Travel Compensation Fund."
    TICO will officially launch its consumer awareness campaign at a special
launch/photo-op in front of the TICO street car on Tuesday, October 21st at
Exhibition Place.

    What:     Travel Industry Council of Ontario's Consumer Awareness
              Campaign Launch

    When:     Tuesday, October 21, 2008, 11:30 a.m. to 12:30 p.m.

    Where:    Exhibition Loop Streetcar Stop, Exhibition Place, Toronto
              Behind the Horse Palace on Manitoba Drive. Parking is

    Who:      Michael Pepper, President, Travel Industry Council of Ontario
              Tico the Travel Watchdog - a trained Border Terrier dressed in
              holiday clothes, and his handler

    Media Opportunities: Photo-ops in front of the wrapped streetcar with
    Michael Pepper and Tico the Travel Watchdog; Interviews with Mr. Pepper
    on how consumers can protect themselves when booking travel and what
    questions they should ask before making travel plans this holiday season.

For further information:

For further information: Jackie Cousins, Larter Advertising, (416)

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