Media Advisory - The Porsche of Pianos to Be Unveiled

    Roland V-Piano Must Be Heard to Be Believed

    TORONTO, June 8 /CNW/ - The biggest advancement in 300 years in the
evolution of the piano will be unveiled in Toronto on June 10. A decade in the
making, the Roland V-Piano soars above the limits of digital-piano technology
with its proprietary "living piano" core that faithfully reproduces the sound
of contemporary and vintage pianos and allows the player unprecedented levels
of control and customization.

    What makes the Roland V-Piano different from other digital pianos?

    Conventional digital pianos use pre-recorded "samples" of notes from an
acoustic piano that are replayed when the same keys are pressed on a digital
piano keyboard. A digitally-sampled piano is essentially a playback machine.
    Roland V-Piano's "modeling" technology represents a significant
advancement in sound reproduction. Using mathematical models, Roland V-Piano
software creates intricate piano sounds from scratch and in the moment. This
allows for not only a more authentic piano sound, but for unprecedented levels
of control. Each of the "core elements" that make up an acoustic piano sound,
such as string coatings, key pressure, dampers, frame and mutes, can be
individually customized - an impossible feat for other digital pianos that are
largely bound by the combination of these elements present at the time their
samples were recorded. From an authentic vintage sound to signature vanguard
tones, V-Piano opens a new era of creative possibilities for the piano player.

    When:     Wednesday, June 10, 2009
              10:00 AM - 11:00 AM

    Where:    Room: Regency D
              Hyatt Regency Toronto
              370 King Street West
              Toronto, ON

    Who:      Toronto Jazz pianist Bernie Senensky and the Bernie Senensky

              Acclaimed UK-based musician and composer, John Maul,

              Roland Canada Ltd. President and CEO, Paul McCabe.

     The media briefing on the ground-breaking Roland V-Piano will include:

    -   A performance on the V-Piano by acclaimed Toronto Jazz pianist Bernie
        Senensky and the Bernie Senensky Trio.

    -   A demonstration of the creative possibilities of the V-Piano by UK
        musician John Maul.

    -   An opportunity to speak with and ask questions of Roland Canada's
        renowned product specialists and company President and CEO, Paul

    About Roland Canada Music Ltd.

    Roland is a world leader in the design, manufacture and distribution of
electronic musical instruments, professional audio equipment, multimedia
products and music accessories. The Roland brand family includes Roland, BOSS,
EDIROL by Roland, Rodgers, RSS by Roland, and Cakewalk by Roland. Roland's
impressive line of products includes, but is far from limited to, guitar
effects pedals, electronic percussion, acclaimed digital pianos, synthesizers,
digital mixers and music production software. For more information, contact
Roland Canada Ltd, 5480 Parkwood Way, Richmond BC V6V 2M4, (604) 270-6626
(x102 for media use only),

For further information:

For further information: Doug McGarry, Executive Marketing Manager,
Roland Canada Music Ltd., (604) 307-7557

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Roland Canada Ltd.

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