Media Advisory - The Iceman Cometh to Calgary on February 3 with an important safety message: Ice is never 100% safe!

    - Drowning is a leading cause of death in Canada -

    CALGARY, Jan. 31 /CNW/ - This Saturday, John Blaicher, one of Canada's
leading water and snowmobile safety experts, will jump into a giant tub filled
with 750 lbs. of ice and 250 gallons of water in Bowness Park Lagoon. Why?
    Canada's home, car and business insurers want hockey players,
snowmobilers and all Canadians to know the cold, hard facts about ice safety,
and to be aware of ice rescue tips that could save their lives. As
spokesperson for the industry's Be Smart. Be Safe. injury prevention program,
John is not daunted by weather forecasts that predict Calgary temperatures
could go as low as -15 degrees C this weekend. He will take the plunge to
demonstrate how to rescue yourself or someone else from a sudden immersion in
frigid water.

    The Emergency Ice and Cold Water Rescue Demo will take place at 11 a.m.
    at Bowness Park, Lagoon Café.

    Anyone who falls through ice has approximately 10 minutes of self-rescue
time to get out or they may not survive. John will explain how to lessen the
risk of an incident, and explain the best safety equipment to have when you're
traveling over ice.
    Michael Debolt, IBC Manager, Government Affairs for the Prairies, NWT &
Nunavut, will make a special presentation to Calgary Fire Department after the

    Be Smart. Be Safe. is a national injury prevention campaign developed by
Canada's home, car and business insurers to reinforce the message that most
injuries are preventable. The community outreach program visits cities and
towns across the country to show Canadians what they can do to prevent
injuries on the road, at home and at play.

For further information:

For further information: Ellen Woodger at (416) 483-2358 or James
Geuzebroek at (416) 362-2031 x 4364

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890