Media advisory - The elite of the wine-making world converge in Montreal for the 6th edition of Montréal Passion Vin

    MONTREAL, Oct. 24 /CNW Telbec/ - Media representatives are invited to a
photo op for the opening of the sixth edition of Montréal Passion Vin, the
most prestigious wine-tasting event in Canada, presented by Société des
Alcools du Québec. The photo op will take place on Friday, October 26, at
10 a.m., at the Hilton Montréal Bonaventure. The eight representatives of the
distinguished producers invited to this year's event, Maison Joseph Drouhin de
Bourgogne, Château Gazin, Château Margaux, Mas de Daumas Gassac, Pommery
Champagnes, Château Pontet-Canet and Tenuta San Guido, producer of the highly
reputed Sassicaia of Italy, and Torres of Spain will be available for a group
photo. It will also be possible to photograph the first tasting of the day.

    About Montréal Passion Vin

    Founded in 2002 by Jean Saine, Montréal Passion Vin (MPV) is the most
prestigious wine-tasting event in Canada and one of the leading events of its
kind in the world. It brings some of the most prominent wine producers on the
planet to Montreal and has raised more than $1.5 million to date for the
Maisonneuve-Rosemont Hospital Foundation. MPV is pleased to partner with the
Société des alcools du Québec and enjoys the support of numerous sponsors,
among them Air Canada, Mercedes-Benz and National Bank.


    WHAT:       Photo op - Opening of 2007 Montréal Passion Vin

                   - Group shot of producers
                   - Bottle signing
                   - First tasting of the day

    WHO:        Maison Joseph Drouhin - Véronique Boss-Drouhin
                Château Gazin - Nicolas de Bailliencourt
                Château Margaux - Paul Pontallier
                Mas de Daumas Gassac - Aimé Guibert and Samuel Guibert
                Champagne Pommery - Thierry Gasco
                Château Pontet-Canet - Alfred Tesseron
                Tenuta san Guido (Sassicaia) - Marchese Nicolo Incisa della
                Miguel Torres - Miguel Torres Jr.

    WHEN:       Friday, October 26, at 10:00 a.m.

    WHERE:      Hilton Montréal Bonaventure
                900 la Gauchetière West, Montreal

For further information:

For further information: Nadia Paquet, (514) 843-7171

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Société des alcools du Québec - SAQ

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