Media Advisory - Symposium explores cultural and heritage tourism

    TORONTO, June 1 /CNW/ - Shedding light on a little-known but growing
segment of the world's largest industry, Centennial College is hosting the
first National Symposium on Cultural and Heritage Tourism on June 5.
    According to UNESCO, global cultural and heritage tourism is growing by
an unprecedented 15 per cent per year as travel consumers move away from
traditional packaged tours to more adventure, eco- and experiential tourism
that explores indigenous cultures and heritage resources.
    Recognizing this burgeoning trend, Centennial College recently
established the Culture and Heritage Institute (CHI), offering a broad range
of educational and industry training outreach programs to help Ontario's
tourism sector re-tool for this new breed of travel consumer.
    The one-day conference, entitled Exploring the Cultural and Heritage
Tourism Landscape, represents an opportunity to launch the Institute, as well
as provide stakeholders with a common platform to share, learn and work
    "The conference is intended to build and strengthen partnerships between
academics, hospitality and tourism employers, as well as the arts, cultural
and heritage communities," says Shyam Ranganathan, Dean of Centennial's School
of Hospitality, Tourism and Culture. "The aim is to engage key stakeholders to
help infuse the cultural and heritage tourism sector with new energy to
attract international travellers to Canada, as well as create social and
economic value here at home."
    The keynote speakers are Randy Williams, President and CEO, Tourism
Industry Association of Canada; Dr. Lidia Varbanova, founder of the Centre for
Intercultural and Social Development; and Rita Davies, Executive Director of
Culture, City of Toronto. David Whitaker, President and CEO, Tourism Toronto,
is the guest speaker.
    As a place of higher learning that sees its cultural diversity as its
greatest strength, Centennial is a natural incubator for the CHI. The college
embraces diversity and inclusion as fundamental to its mission to educate
students for career success within a context of global citizenship.

    Date: Tuesday, June 5, 2007
    Time: 9 am to 7 pm; photo opportunity 4-5:30 pm
    Location: Centennial College Residence & Conference Centre,
    940 Progress Ave.

For further information:

For further information: Media contact: Mark Toljagic, Communications
Officer, Centennial College, (416) 289-5000, ext. 7142,

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