Media Advisory - Sweep! Frontier College curls for literacy

    Media invited to attend unique bonspiel event

    TORONTO, Jan. 14 /CNW/ - Media are invited to attend the 17th Annual
Frontier College Bonspiel for Literacy on Thursday, January 17, 2008. This
event has raised over $400,000 for Frontier College and its literacy programs
in and around Toronto since its beginnings in 1992.
    The idea to use curling to raise money for Frontier College came
originally from Peter Gzowski, who generously organized a golf tournament
among his friends to raise money more than 20 years ago. If the concept of
literacy paired with golf worked, it should work with any team participation
sport. And, it did. The bonspiel is successful primarily because ANYONE can
play. Many of the participants don't count themselves as curlers, but they
curl once a year with us in January because they want to support Frontier
College and because they have so much fun.
    Please join us to take part in a fun day of curling and celebrating
    This is an opportunity to mingle with world-class curlers Mike Harris,
Paul Savage and Neil McDonald, media personalities Shelagh Rogers and Roy
McGregor, and adult literacy learners from Frontier College.

    WHAT:  17th Annual Frontier College Bonspiel for Literacy

    WHO:   Frontier College adult literacy learner, Horto Au
           CBC Sounds Like Canada host, Shelagh Rogers
           Globe and Mail columnist, Roy McGregor

    WHEN:  Thursday, January 17, 2008, 8:30AM to 1:00PM

    WHERE: Toronto Cricket Skating and Curling Club, 141 Wilson Avenue,

    Literacy is an essential skill in today's world. At Frontier College, we
believe it's a fundamental right.
    Low literacy skills are directly linked to poverty, poor health and high
unemployment. Forty-two percent of adult Canadians have trouble with everyday
tasks that involve reading. That's millions of Canadians who are not reaching
their potential. Through a network of thousands of volunteers, Frontier
College is helping people to realize their potential and seize the
opportunities that come their way.

For further information:

For further information: about Frontier College, or to RSVP, please
contact: Sandi Kiverago, Director of Communications, Frontier College, (416)
923-3591 x318,

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Frontier College

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