Media Advisory - Sustainability: What it means to a company's bottom line

    Minister George Smitherman to discuss Ontario's Energy Act

    TORONTO, May 21 /CNW/ - Conventional wisdom once told us that
sustainability meant higher costs. We now know the opposite to be true.
    On May 26th SAS Canada and Ecovert invite you to learn how efficiencies
gained through green practices - recycling, reusing, and reducing waste and
energy consumption - can contribute to reducing operating costs. Minister
George Smitherman will discuss Ontario's Energy Act and what it means for the
business community. The event is also designed to help businesses:

    -  Learn how to provide greener products and services and cut costs at
       the same time.

    -  Gain insight on the importance of fostering a green corporate culture.

    -  Focus on improving corporate performance and accountability.

    -  Track key sustainable practice indicators.

    -  Learn how to integrate sustainability into business models.

    Come hear executives and experts share their perspectives on the positive
business outcome of sustainability management. Following the event, take a
tour the LEED Silver-certified SAS Canada building and learn about the
structure's beneficial green systems.

    Date & Time:    Tuesday, May 26, 2009
                    8:30 a.m. to 12:00 p.m.

    Who:            George Smitherman, MPP, Minister of Energy and

                    David Senf, Director of Research, IDC Canada

                    Jim Lord, Andrew Nobrega, Ecovert Sustainable Real Estate

                    Alyssa A. Farrell, SAS Marketing Manager for
                    Sustainability Solutions

    Location:       The SAS Canada Building
                    280 King Street East, Suite 500

For further information:

For further information: To RSVP, please contact: Chris Conrath,, Environics Communications, (416) 969-2716

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