Media Advisory - Sun Life Global Investments President, Kevin Dougherty, to speak at CIBC World Markets 7th Annual Eastern Institutional Investor Conference

    TORONTO, Sept. 22 /CNW/ - Kevin Dougherty, President, Sun Life Global
Investments, will provide an overview of Sun Life Financial's global asset
management platform and opportunities for growth.

    Date:        Wednesday, September 24, 2008

    Time:        8 a.m. (ET)

    Hosted by:   CIBC World Markets

    Location:    Sheraton Centre, Montreal, Quebec

    To listen to the speech via live audio webcast, please visit our website
at and visit the Investor Relations - Presentations for
investors section or click on the link in the Highlights section of the
homepage 10 minutes prior to the start of the presentation. A link to the host
website, where you can access the webcast and download required software, will
be provided. The webcast will be archived on our website following the event.

    Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth accumulation
products and services to individuals and corporate customers. Chartered in
1865, Sun Life Financial and its partners today have operations in key markets
worldwide, including Canada, the United States, the United Kingdom, Ireland,
Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of
June 30, 2008, the Sun Life Financial group of companies had total assets
under management of CDN$413 billion.
    Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under ticker symbol SLF.

For further information:

For further information: Media Relations Contact: Susan Jantzi, Senior
Manager, External Communications & Corporate Affairs, Tel: (519) 888-3160,; Investor Relations Contact: Paul Petrelli,
Vice-President, Investor Relations, Tel: (416) 204-8163,

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