Media Advisory - Sun Life Financial's 2007 Annual Report and 2008 Management Information Circular now available

    TORONTO, March 27 /CNW/ - Sun Life Financial Inc. (TSX, NYSE:   SLF) today
announced that its 2007 Annual Report and its Notice of Annual Meeting and
Management Information Circular for the May 14, 2008 Annual Meeting are now
available online at Shareholders may obtain printed copies of
these documents free of charge by contacting the company through its website.
These documents are being filed with Canadian securities regulators and the
United States Securities and Exchange Commission. Distribution to shareholders
began today. The Annual Report includes the 2007 management's discussion and
analysis, consolidated financial statements, sources of earnings by business
group, and other company information.

    Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth accumulation
products and services to individuals and corporate customers. Chartered in
1865, Sun Life Financial and its partners today have operations in key markets
worldwide, including Canada, the United States, the United Kingdom, Ireland,
Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of
December 31, 2007, the Sun Life Financial group of companies had total assets
under management of CDN$425 billion.
    Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under ticker symbol SLF.

For further information:

For further information: Media Relations Contact: Susan Jantzi, Senior
Manager, External Communications & Corporate Affairs, Tel: (519) 888-3160,; Investor Relations Contact: Paul Petrelli,
Vice-President, Investor Relations, Tel: (416) 204-8163,

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