Media Advisory - Sun Life Financial U.S. President, Robert C. Salipante, to speak at Citigroup's 2008 Financial Services Conference

    TORONTO, Jan. 28 /CNW/ - Robert Salipante, President, Sun Life Financial
U.S., will provide an overview of Sun Life's U.S. operations, including an
update on its integration of the Employee Benefits Group acquisition and a
closer look at its Variable Annuity business.

    Date:        Tuesday, January 29, 2008

    Time:        8:45 a.m. (ET)

    Hosted by:   Citigroup

    Location:    The Waldorf-Astoria Hotel, New York

    To listen to the speech via live audio webcast and to view the
presentation slides, please visit our website at and click on
the Executive presentation link from the homepage 10 minutes prior to the
start of the presentation. A link to the host website, where you can access
the webcast and download required software, will be provided. The webcast and
presentation slides will be archived on our website following the event.

    Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth accumulation
products and services to individuals and corporate customers. Chartered in
1865, Sun Life Financial and its partners today have operations in key markets
worldwide, including Canada, the United States, the United Kingdom, Ireland,
Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of
September 30, 2007, the Sun Life Financial group of companies had total assets
under management of CDN$427 billion.
    Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under ticker symbol SLF.

For further information:

For further information: Media Relations Contact: Susan Jantzi, Senior
Manager, External Communications & Corporate Affairs, Tel: (519) 888-3160,; Investor Relations Contact: Paul Petrelli,
Vice-President, Investor Relations, Tel: (416) 204-8163,

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