Media Advisory - Sun Life Financial President, Jon Boscia, to speak at Citigroup's 2009 Financial Services Conference

    TORONTO, Jan. 26 /CNW/ - Jon Boscia, President, Sun Life Financial, will
provide an overview of Sun Life's operations, and examine how the company's
strength has positioned the company for disciplined growth.

    Date:         Wednesday, January 28, 2009

    Time:         2:45 p.m. (ET)

    Hosted by:    Citigroup

    Location:     The Waldorf-Astoria Hotel, New York

    To listen to the speech via live audio webcast and to view the
presentation slides go to our website, and click on the Investors
page--Presentations for investors 10 minutes prior to the start of the
presentation. An archive of the webcast and presentation slides will be
available on our website following the event.

    Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth accumulation
products and services to individuals and corporate customers. Chartered in
1865, Sun Life Financial and its partners today have operations in key markets
worldwide, including Canada, the United States, the United Kingdom, Ireland,
Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of
September 30, 2008, the Sun Life Financial group of companies had total assets
under management of CDN$389 billion. Sun Life Financial Inc. trades on the
Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under
ticker symbol SLF.

For further information:

For further information: Media Relations Contact: Steve Kee, AVP,
Communications, Tel: (416) 979-6237,; Investor Relations
Contact: Paul Petrelli, Vice-President, Investor Relations, Tel: (416)

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