Media Advisory - Sun Life Financial hosts first quarter 2009 earnings conference call

    TORONTO, April 30 /CNW/ - Sun Life Financial Inc. will release its first
quarter 2009 financial results at approximately 6:30 a.m. ET on Thursday, May
7, 2009, and will hold its earnings conference call at 9 a.m. the same day.

    Date:        May 7, 2009

    Time:        9 a.m. ET

    Hosted by:   Donald Stewart, Chief Executive Officer,
                 Rick McKenney, Executive Vice-President & Chief Financial
                  Officer, and
                 Paul Petrelli, Vice-President, Investor Relations

    Please call 10 minutes prior to the scheduled start time as follows:
    Local (Toronto):            416-644-3416
    Toll Free (North America):  1-800-732-9307

    To listen to the call via live audio webcast and to view the presentation
slides as well as other related information, visit our website at and click on the Q1 Results Button link from the homepage 10
minutes prior to the start of the presentation.
    A replay of the conference call will be available from Thursday, May 7,
2009 at 12 p.m. ET until midnight on May 21, 2009 by calling 416-640-1917 or
1-877-289-8525 (toll free within North America) and entering the passcode
21294400 followed by the number sign.

For further information:

For further information: Media Relations Contact: Steve Kee, Assistant
Vice-President, Communications, Tel: (416) 979-6237,;
Investor Relations Contact: Paul Petrelli, Vice-President, Investor Relations,
Tel: (416) 204-8163,

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