Media Advisory - Sun Life Financial hosts analysts' conference call

    TORONTO, Oct. 20 /CNW/ - Sun Life Financial Inc. will hold an analysts'
conference call tomorrow morning:

    Date:        October 21, 2008

    Time:        8:30 a.m. ET

    Hosted by:   Donald A. Stewart, Chief Executive Officer,
                 Rick McKenney, Executive Vice-President & Chief Financial
                 Officer, and
                 Paul Petrelli, Vice-President, Investor Relations

    Please call 10 minutes prior to the scheduled start time as follows:
    Local (Toronto):               416-644-3414
    Toll free (North America):     1-800-732-1073

    To listen to the call via live audio webcast and to view presentation
slides, as well as related information, please visit and click
on the link from the first item under the "Highlights" section of the home
page 10 minutes prior to the start of the presentation. The webcast and
presentation will be archived on our website following the call.
    A playback of the call will be available Tuesday, October 21, 2008 from
10:30 a.m. until Tuesday, November 4, 2008 at 11:59 p.m. by calling
416-640-1917 (Toronto) or 1-877-289-8525 (Canada and the United States) and
entering the passcode 21286408 followed by the number sign.

For further information:

For further information: Media Relations Contact: Susan Jantzi, Public &
Corporate Affairs, Tel: (416) 979-6470,; Investor
Relations Contact: Paul Petrelli, Vice-President, Investor Relations, Tel:
(416) 204-8163,

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