Media Advisory - Sun Life Financial Executive Vice President, Dean Connor, to speak at the 6th Annual Eastern Institutional Investor Conference

    TORONTO, Sept. 25 /CNW/ - Mr. Connor will provide an update on Sun Life
Financial's United Kingdom and Reinsurance businesses.

    Date:        Thursday, September 27, 2007

    Time:        2:05 p.m. (EDT)

    Hosted by:   CIBC World Markets

    Where:       Fairmont Tremblant, Mont-Tremblant, Quebec

    To listen to the speech via live audio webcast and to view the
presentation slides, please visit our website and click on the Executive
Presentation link from the homepage 10 minutes prior to the start of the
presentation. A link to the host website, where you can access the webcast and
download required software, will be provided along with links to related
information. The webcast and presentation slides will be archived on our
website following the event.

    Sun Life Financial

    Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth accumulation
products and services to individuals and corporate customers. Chartered in
1865, Sun Life Financial and its partners today have operations in key markets
worldwide, including Canada, the United States, the United Kingdom, Ireland,
Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of
June 30, 2007, the Sun Life Financial group of companies had total assets
under management of $435 billion.
    Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under ticker symbol SLF.

For further information:

For further information: Media Relations Contact: Susan Jantzi, Senior
Manager, External Communications & Corporate Affairs, Tel: (519) 888-3160,; Investor Relations Contact: Paul Petrelli, Assistant
Vice-President, Investor Relations, Tel: (416) 204-8163,

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