Media advisory - Sun Life Financial Chief Executive Officer, Donald A. Stewart to speak at 2007 Lehman Brothers Financial Services Conference and 2007 Scotia Capital Financials Summit Conference

    TORONTO, Sept. 6 /CNW/ - Mr. Stewart will reflect on Sun Life Financial's
significant achievements in 2006 and the first half of 2007, including
increases in Return on Equity and Earnings per Share, and highlight the goals
for further improvement in these metrics. He will provide an update on the Sun
Life Financial strategy and important operating initiatives in Canada, the
United States, MFS and Asia.

    2007 Lehman Brothers Financial Services Conference:

         Date:         Monday, September 10, 2007
         Time:         11 a.m. (EDT)
         Hosted by:    Lehman Brothers
         Where:        Hilton New York, New York City

    2007 Scotia Capital Financials Summit Conference:

         Date:         Wednesday, September 12, 2007
         Time:         9 a.m. (EDT)
         Hosted by:    Scotia Capital Inc.
         Where:        Fairmont Royal York Hotel, Toronto

    To listen to the speeches via live audio webcast and to view the
presentation slides, please visit our website and click on the Executive
Presentation link from the homepage 10 minutes prior to the start of the
presentation. A link to the host website, where you can access the webcast and
download required software, will be provided along with links to related
information. The webcasts and presentation slides will be archived on our
website following the event.

    Sun Life Financial

    Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth accumulation
products and services to individuals and corporate customers. Chartered in
1865, Sun Life Financial and its partners today have operations in key markets
worldwide, including Canada, the United States, the United Kingdom, Ireland,
Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of
June 30, 2007, the Sun Life Financial group of companies had total assets
under management of $435 billion.
    Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under ticker symbol SLF.

For further information:

For further information: Media Relations Contact: Susan Jantzi, Senior
Manager, External Communications & Corporate Affairs, Tel: (519) 888-3160,; Investor Relations Contact: Paul Petrelli, Assistant
Vice-President, Investor Relations, Tel: (416) 204-8163,

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