Media Advisory - Sun Life Financial Canada President Kevin Dougherty to speak at the National Bank Financial Canadian Financial Services Conference

    TORONTO, March 15 /CNW/ - Kevin Dougherty, President, Sun Life Financial
Canada, will profile Sun Life Financial's Canadian operations.

    Date:      Wednesday, March 21, 2007

    Time:      2:30 p.m. (ET)

    Location:  Mount Royal Centre, Montreal, Quebec

    Kevin Dougherty will focus on significant strategic initiatives in Canada

    -   The company's growth in the Canadian Individual Insurance market,
        including its expansion into the Wholesale market;

    -   Its growing presence in the Group Benefits and Group Retirement
        Services (GRS) mid-markets;

    -   The development of the GRS rollover business; and

    -   Total Benefits, Sun Life's technology advantage.

    To listen to the speech via live audio webcast and to view the
presentation slides, please visit our website and click on the Executive
Presentation link from the homepage 10 minutes prior to the start of the
presentation. A link to the host website, where you can access the webcast and
download required software, will be provided along with links to related
information. The webcast and presentation slides will be archived on our
website following the event.

    Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth accumulation
products and services to individuals and corporate customers. Chartered in
1865, Sun Life Financial and its partners today have operations in key markets
worldwide, including Canada, the United States, the United Kingdom, Ireland,
Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of
December 31, 2006, the Sun Life Financial group of companies had total assets
under management of CDN$436 billion.
    Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under ticker symbol SLF.

For further information:

For further information: Media Relations Contact: Susan Jantzi, Senior
Manager, External Communications & Corporate Affairs, Tel: (519) 888-3160,; Investor Relations Contact: Kevin Strain,
Vice-President, Investor Relations, Tel: (416) 204-8163,

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