Media Advisory - Sun Life Financial Canada President, Dean Connor, to speak at Scotia Capital Financials Summit 2008 Conference

    TORONTO, Sept. 8 /CNW/ - Dean Connor, President, Sun Life Financial
Canada, will provide an update on Sun Life Financial Canada's operations and
strategy for growth.

    Date:           Wednesday, September 10, 2008

    Time:           9 a.m. (ET)

    Hosted by:      Scotia Capital

    Location:       The Fairmont Royal York, Toronto, Ontario

    To listen to the speech via live audio webcast and to view the
presentation slides, please visit our website at and visit the
Investor Relations - Presentations for investors section or click on the link
in the Highlights section of the homepage 10 minutes prior to the start of the
presentation. A link to the host website, where you can access the webcast and
download required software, will be provided. The webcast and presentation
slides will be archived on our website following the event.
    Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth accumulation
products and services to individuals and corporate customers. Chartered in
1865, Sun Life Financial and its partners today have operations in key markets
worldwide, including Canada, the United States, the United Kingdom, Ireland,
Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of
June 30, 2008, the Sun Life Financial group of companies had total assets
under management of CDN$413 billion.
    Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under ticker symbol SLF.

For further information:

For further information: Media Relations Contact: Susan Jantzi, Senior
Manager, External Communications & Corporate Affairs, Tel: (519) 888-3160,; Investor Relations Contact: Paul Petrelli,
Vice-President, Investor Relations, Tel: (416) 204-8163,

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