Media Advisory - Street-smart Scion FUSE Sports Coupe Concept makes Canadian auto show debut in Montreal

    MONTREAL, Jan. 14 /CNW/ -

    WHAT:   Scion - Toyota's urban, street-savvy lifestyle brand on wheels
            that comes to Canada in early 2010 - unveils the Scion FUSE
            sports coupe concept at the Montreal International Auto Show.

            This is the first time Scion can be experienced by Canadian
            consumers since the brand was announced late last year.

            This is also the first Canadian appearance for FUSE, which pushes
            the limits of the coupe concept by combining performance,
            entertainment, digital technology and versatility into a
            high-style yet affordable entry-level sport coupe.

            As part of its music and lifestyle brand identity, Scion will
            also use the Montreal International Auto Show for the Canadian
            launch of Scion CD Sampler Volume 23-Kitsuné Pioneer.

            Opportunities will be provided for photo taking and interviews
            with Scion spokespeople.

    WHO:    Bilingual spokespeople available for interviews.

    WHEN:   Thursday January 15, 2009
            12:25 pm EST

    WHERE:  Montreal International Auto Show
            Palais Des Congrès, Montreal
            Level 7

For further information:

For further information: Onsite: Melanie Testani, Consultant, Public
Relations, Toyota Canada Inc., (416) 571-5894; In the office: Nicole Grant,
Consultant, Public Relations, Toyota Canada Inc., (416) 438-6320 ext 2725

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