Media Advisory - Social Network Marketing - Learn from local experts Blast Radius and Electronic Arts

    "How to Breathe New Life into your marketing strategy"

    VANCOUVER, Nov. 15 /CNW/ - Social network marketing has fast become the
most important market trend in recent marketing history. Consumers armed with
cheap and pervasive technology are using their social networks to embrace
brands that engage while encouraging co-ownership of that brand with other
consumers in their network. Needless to say, marketers who are not
participating with consumers and their social networks will be left out in the
    Join the BCAMA on the morning of November 20th to hear from three
individuals who are well versed in the phenomenon that is social network
marketing. They and their companies, Blast Radius and EA SPORTS, have
pioneered this new world and will provide brilliant insight into what they
have discovered.

    Speakers: Sarah Dickinson, Senior Strategist, Blast Radius
              Lothar Boensch, Senior Director, Business Development,
               Blast Radius
              Steve Park, Director Online Marketing and Community
               Development, EA SPORTS, Electronic Arts Canada

    When:     Tuesday, November 20th, 2007

    Where:    Hyatt Regency Hotel
              655 Burrard Street, Vancouver, B.C.

    Time:     7am to 7:30am - Registration, Breakfast & Networking
              7:30am to 9am - Presentation

    Register online at:

    Media are invited to attend.

    The American Marketing Association is an international professional
society that provides an educational and social forum for members of the
marketing community. The BC Chapter has won the prestigious international
"Chapter of the Year" award three times over the past decade as well as
recognition for Chapter Excellence in 2004 and a Membership Merit Award in

For further information:

For further information: BCAMA office at (604)983-6262 or

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