Media Advisory - SickKids to celebrate Family Day

    Farley Flex and family to help SickKids Foundation launch Believe in

    TORONTO, Feb. 14 /CNW/ - Canadian Idol judge, Farley Flex and his family
will help SickKids Foundation celebrate Family Day on Monday, February 18 with
the launch of a new six-week fundraising campaign, Believe in Change. Starting
at 1 p.m. at the Toronto Eaton Centre, SickKids Foundation will launch their
new campaign, challenging the community to get involved by becoming Change
Crusaders and raising much-needed funds for more than 100,000 children who
rely on The Hospital for Sick Children each year.

    What:        Believe in Change launch event

    Where:       Toronto Eaton Centre (Albert's Way - second floor, mid mall)
                 220 Yonge Street (Yonge St./Dundas St.)

    When:        Monday, February 18, 2008 (Family Day)
                 1:00 p.m.

    Who:         Farley Flex, Canadian Idol judge and his family
                 Troy McCallum, host 97.3 EZ Rock
                 Sandra Palmaro, Vice President, SickKids Foundation and her
                 Four SickKids patient ambassadors and their families

    Photo-Op:    Farley Flex to be named Honorary Change Crusader and be
                 presented with his own themed superhero cape

                 Toronto Eaton Centre to present SickKids patient ambassadors
                 with bags of coins collected in the centre fountain to be
                 poured into the Believe in Change Wishing Well

For further information:

For further information: Lori Abbott, Public Affairs, SickKids
Foundation, P: (416) 813-8292, E-mail:;
Danja Jakovljevic, Public Affairs, SickKids Foundation, P: (416) 813-6166,
Ext. 2325, E-mail:

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SickKids Foundation

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