Media Advisory - SEE IT! DO IT! LIVE IT! Canada's Ultimate Outdoor Adventure and Travel Show Returns to the International Centre!

    TORONTO, Feb. 20 /CNW/ - Adventure enthusiasts report in here as Canada's
largest outdoor adventure and travel marketplace - The Outdoor Adventure show
- presented by Ontario Parks and Ontario Tourism propels back into the
International Centre Friday, February 22, 2008. This exciting three-day event,
with a massive selection of exhibitors, interactive demos, and celebrity guest
appearances, is a show that must be seen for the Outdoor Adventurer Consumer
at heart.

    SEE IT! The Outdoor Adventure Show, produced by National Event
Management, provides outdoor enthusiasts with amazing pre-season deals from
over 300 exhibits featuring camping, canoeing, kayaking, scuba diving, hiking,
mountain biking, health, fitness, outdoor getaways plus adventure sports and
travel products and accessories. Learn about the latest trends and equipment
in outdoor adventure and participate in exciting show features. Find the
latest running and racing gear, coaching programs, training clinics, retail
locations, plus event dates and registration at the Running & Triathlon
Pavilion - new this year!
    Meet Les Stroud, Outdoor Adventurer, Filmmaker, Singer-Songwriter and
star of Surviourman. Enjoy highlights of the 2006-2007 Banff Mountain Film
Festival, learn about the latest in Adventure Travel just outside your own
doorstep, domestically and internationally in the Adventure Theatre, Travel
Experience Theatre and Ontario Parks Theatre. If Running & Triathlons are more
your speed, take part in Running & Triathlon clinics all weekend long.

    DO IT! For globe-trotting tourists looking for their next memorable
travel experience, The Adventure Travel Zone presents a wide variety of
worldly wilderness expeditions, nature hikes, eco-tours, cultural journeys,
and African safaris. For adventures closer to home, The Great Ontario Outdoor
Adventure Pavilion showcases a collection of exhibitors that provide nearby
day trips, weekend getaways, and family excursions of all kinds.
    Back by popular demand, Scuba World offers unforgettable underwater
adventure destinations from domestic retreats to exotic international
hotspots, as well as pre-season deals from the best names in dive gear. Canoe
& Kayak Expo, the largest showcase of its kind in Canada, is the place to
discover a limitless world of paddle sport products and accessories.

    LIVE IT! Experience the adventure by participating in demonstrations
taking place all weekend long in the Whitewater Demo Pool. Assess and test the
latest scuba diving gear in the Scuba Dive Demo Tank and observe industry
professionals teaching dynamic techniques scuba diving, and snorkeling. For
those who love a challenge, but are afraid to get off the ground, experience
the art of flying over mountains and valleys with the amazing hang-glide
simulator! Test your vertical skills at The Jack Links Climbing Wall and scale
to the top of a 40ft rock-climbing wall.

    The Outdoor Adventure Show takes place Friday, February 22rd through to
Sunday, February 24th, 2008 at the International Centre - 6900 Airport Road,
Mississauga. For more information, please log on to
    The Outdoor Adventure Show is produced by National Event Management. With
over 30 years experience, National Event Management produces the largest &
best-attended shows in North America. For more information on National Event
Management, visit

    EDS: Minister of Natural Resources, Honourable Donna Cansfield, Minister
    of Natural Resources will officially open the Outdoor Adventure Show at
    12 Noon on Friday, February 22, 2008. If you would like to schedule an
    interview, please contact Tanya Williams at 905-477-2677 x239.

For further information:

For further information: Nicole Cox, (905) 477-2677 x 231,; Tanya Williams, (905) 477-2677 x 239,

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