Media advisory - Scotiabank to launch fundraiser for World Conference on Breast Cancer in Winnipeg

    Male breast cancer to be a conference focus

    TORONTO, March 31 /CNW/ -

    WHY:   Scotiabank, the premier sponsor of the 5th World Conference on
           Breast Cancer to be held in Winnipeg on June 4-8, 2008, will
           launch a national fundraising pin campaign. Funds raised will
           provide financial assistance to participants, in Canada and from
           around the world, who could otherwise not afford to attend.

           For the first time, the Conference will feature a presenter who
           will emphasize the realities of breast cancer for men.

    WHO:   Barbara Shumeley, President, World Conference on Breast Cancer
           Jean-Paul Dorst, male breast cancer survivor
           Terry Bjornson, Vice-President, Winnipeg District, Scotiabank

    WHEN:  Tuesday, April 1, 2008 at 12:00 noon

    WHERE: Scotiabank's Winnipeg Commercial Banking Centre & Main Branch
           200 Portage Avenue, Concourse Level

    WHAT:  Started by a group of breast cancer survivors 12 years ago, the
           World Conference on Breast Cancer has grown into a multi-
           disciplinary, international gathering that allows women of the
           world to engage in discussion and develop valuable tools to assist
           them in their journey with breast cancer.

    Photo Opportunity: Representatives will cut an oversized pink cake
featuring the Conference logo to officially kick off the fundraiser. Following
the announcement, Scotiabank volunteers will be selling pins in the Concourse
throughout the lunch hour.

For further information:

For further information: Deborah Spence, Scotiabank Public Affairs,
(403) 254-6830,; Jennifer Cuffley, World
Conference on Breast Cancer Foundation, (204) 480-4588,

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