Media Advisory - Scotiabank Celebrates Launch of New Insurance Centre, with Expanded Product Offering

    MISSISSAUGA, ON, Aug. 14 /CNW/ - Scotiabank is announcing the grand
opening of its first insurance centre, with plans to market a comprehensive
Home and Auto insurance program at the new location.

    Who:      Mark Cummings, Senior-Vice President and Head, Insurance
              Canada, Scotiabank; and
              Robin Hibberd, Executive Vice-President, Personal Lending and
              Insurance, Scotiabank

    When:     Monday, August 17, 2009

    What:     10 a.m. - Media kick-off, online insurance quotes for
              customers, prize give-aways, and more, inside the mall.

              11 a.m. to 2 p.m. - St. John Ambulance child safety seat checks
              and BBQ starts at 12 p.m. in the parking lot at the Erin Mills
              Parkway entrance

    Where:    Sheridan Centre
              2225 Erin Mills Parkway, Mississauga

    Scotiabank is one of North America's premier financial institutions and
Canada's most international bank. With close to 69,000 employees, Scotiabank
Group and its affiliates serve approximately 12.8 million customers in some 50
countries around the world. Scotiabank offers a diverse range of products and
services including personal, commercial, corporate and investment banking.
With more than $513 billion in assets (as at April 30, 2009), Scotiabank
trades on the Toronto (BNS) and New York Exchanges (BNS). For more information
please visit

For further information:

For further information: Joe Konecny at (416) 933-1795, or; Julia Wall-Clarke, Narrative Advocacy Media,
(647) 456-9506, or

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