Media Advisory - Safe Kids Canada and partners provide booster seat safety check-ups for families in the Greater Vancouver area

    TORONTO, July 10 /CNW/ - Parents can get a free booster seat check-up to
ensure their children are buckled in correctly and safely every time they ride
in a vehicle. Safe Kids Canada and the Child Passenger Safety Network of
British Columbia will provide the checks at two Zellers stores in Coquitlam
and Delta on the weekend of July 18 and 19, 2008.
    British Columbia's new mandatory booster seat legislation took effect
July 1st. Children must now ride in a booster seat until they are at least 
4 feet, 9 inches (145cm) tall or 9 years old. Booster seats help to protect
children who no longer need a car seat but are not yet tall enough to ride
safely in an adult seatbelt alone. Research shows booster seats can reduce the
risk of injury by up to 60 percent.
    It's important that children are buckled in safely at all stages. The
booster seat check-ups are part of Kids that Click, a program provided by
Safe Kids Canada and Hudson's Bay Company (Hbc) that teaches parents how to
use car seats, booster seats and seat belts safely. Parents can also get a
free DVD that demonstrates how to choose and install the correct seat for
their child.
    To celebrate BC's new law and these family events, Zellers will provide
15% off all regular priced car seats and booster seats.

    Event Locations:
    July 18, 12 - 4 pm Zellers, Scottsdale Mall, 7155 120th Street, Delta
    July 19, 12 - 4 pm Zellers, Coquitlam Centre, 2929 Barnet Highway,

    Unintentional injury is the leading cause of death among children and
youth in Canada. Safe Kids Canada collaborates with community partners across
the country to conduct research, raise awareness, educate families, and
advocate for safer environments. Safe Kids Canada is the national injury
prevention program of SickKids.

For further information:

For further information: Sharon Burkhart (Toronto), Manager of
Communications and Marketing, Safe Kids Canada, Tel: (416) 813-6164, Cell:
(416) 843-1190; Shawna DiFilippo (in Vancouver: July 18, 19), Coordinator,
Child Passenger Safety Program, Safe Kids Canada, Cell: (416) 624-7797

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