Media Advisory - Safe Blood for Safe Motherhood - Delivering the Message to the World

    OTTAWA, June 12 /CNW Telbec/ - A woman who has had a perfectly healthy
pregnancy can die within two hours from postpartum bleeding. Having a safe and
available blood supply, as we do in Canada, is key to emergency obstetric
care. But around the world, more than half a million women every year aren't
so lucky.
    June 14th marks World Blood Donor Day which is hosted in Ottawa this year
by Canadian Blood Services and Héma-Québec. The World Health Organization
(WHO) has designated "Safe Blood for Safe Motherhood" as the international
theme to focus global attention on the urgent need to reduce maternal
mortality, particularly in developing countries in Africa, Asia,Latin America,
and the Caribbean.
    Two Canadian mothers will share their heartfelt stories and join
dignitaries, and health ministers as Ottawa hosts World Blood Donor Day
celebrations at Major's Hill Park to give special thanks to the millions of
voluntary blood donors around the globe.
    The celebrations will also feature the first live performance of a brand
new inspirational single called We Shine as One. Just as a star-studded cast
of Canadian artists recorded Tears Are Not Enough for famine relief in
Ethiopia in 1985, We Shine as One features an impressive ensemble cast that
thanks blood donors everywhere for saving lives.

    World Blood Donor Day was officially designated as an annual event by the
World Health Assembly in 2005. It has been hosted previously in the United
Kingdom, and Thailand. It is jointly sponsored by the World Health
Organization, the International Society of Blood Transfusion and the
International Federation of Blood Donor Organizations.

    When:       Thursday, June 14, 2007
                11:30 a.m.

    Where:      Major's Hill Park

    What:       Celebration of World Blood Donor Day. A technical briefing
                on new data related to maternal death from the WHO will
                follow the officia ceremony with international blood experts.

For further information:

For further information: Anne Trueman, Media Relations Manager, Canadian
Blood Services, (613) 739 2538, cell: (613) 295 5622; Michel Thisdel,
Information Officer (Héma-Québec), (514) 832-0871, cell: (514) 234-1071

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Canadian Blood Services

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