Media Advisory - Reservations a Must for this Ultimate Dining Experience

    American Express hosts world famous Dinner in the Sky(TM) in Toronto for
    Canadian Premiere

    TORONTO, July 2 /CNW/ - American Express is hosting the ultimate dining
experience in Toronto with the Canadian premiere of Dinner in the Sky(TM), the
world famous extreme culinary adventure from Belgium. Taste buds will be
tempted with gourmet meals served 35 meters above Toronto's Yonge-Dundas
    With panoramic views of the city skyline, fine dining has been brought to
a higher level - a perfect 'amuse-bouche' to kick-off American Express'
sponsorship of Summerlicious 2008, the highly anticipated annual dining
celebration produced by City of Toronto Special Events, which will run from
July 4 to July 20. Dinner in the Sky features a 22-seat table suspended off
the ground via a 120 ton crane, creating a meal guests will never forget.

    -   For more information on the Canadian premiere of Dinner in the Sky,
        please visit

    -   For more information on Dinner in the Sky, please visit

    About Dinner in the Sky(TM)

    The long-awaited Dinner in the Sky(TM) concept is finally available in
Canada. Originally a Belgian concept, Dinner in the Sky(TM) is operated
exclusively by Altitude Concepts, a Montreal consulting firm that specializes
in the production of strategic events. The platform is 9 meters by 5 meters. A
22-place, high-tech, state of the art table with 3 chefs and a technical
coordinator is hoisted up to 50 meters in the air. After Belgium, France,
England, the United Arab Emirates, United States and South Africa, Canada is
the seventh country to offer this unique concept to food lovers who wish to
enjoy culinary delights in a way that is far from ordinary.

    About American Express

    American Express in Canada operates as Amex Canada Inc. and Amex Bank of
Canada. Both are wholly owned subsidiaries of the New York based American
Express Travel Related Services Company, Inc., the largest operating unit of
the American Express Company. Amex Canada Inc. operates the Business Travel,
Travel Services Network and Travellers Cheques divisions in Canada. Amex Bank
of Canada is the issuer of American Express Cards in Canada. American Express
opened its first offices in Toronto and Hamilton in 1853 and now employs more
than 3,700 Canadians coast-to-coast.

    /NOTE TO PHOTO EDITORS: Photos accompanying this release are available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Joanne Dolan, Hill & Knowlton Canada, (416)
413-4642 or (416) 432-9669 (mobile),; Phoebe
Stephens, Hill & Knowlton Canada, (416) 413-4611 or (416) 434-6700 (mobile),

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