Media Advisory - Red, White or Ice, They're all Green - Raising a Glass to Greenbelt VQA Wines

    TORONTO, July 23 /CNW/ -

    WHAT: It's possible to help the planet, boost the local economy and drink
    great wine, all at the same time. Ontario's VQA wines are made from 100%
    local grapes harvested in places like our Greenbelt. Less travel means a
    smaller carbon footprint. Buying local means supporting our farmers and
    vintners. So whatever the colour, they're a greener choice.

    Ontario's Greenbelt is 1.8 million acres of protected countryside,
    including some of the most valuable viticultural land in Canada,
    providing perfect conditions for creating award-winning, world-class
    wines. We believe this is something to celebrate. And it seems that
    consumers do, too: over 90% of central Ontarians want to buy local food
    and wine, according to an October 2007 poll by Environics.

    People who choose 'local' are people who know that living well doesn't
    have to cost the earth. They enjoy refined, sophisticated lives without
    compromising their values or the environment. The fresh, ripe tastes of
    local Greenbelt fruits, vegetables, meats and cheeses are perfect on
    their own, but when expertly prepared and paired with an Ontario VQA
    wine, they are out of this world.

    WHEN, WHERE, WHO: Local Greenbelt VQA wines are available at your
    neighbourhood LCBO store all-year round, but this special promotion runs
    from July 20 through August 16. Look for vibrant necktags on VQA wines on
    the shelves. Please see the list attached for participating Greenbelt VQA
    wineries. Enjoy your old favourites, or try something new. Either way,
    you can't go wrong.

    To celebrate this initiative, we are inviting you to a media conference
    on Friday, July 25, 2008 from 12-12:30 pm with wine and food sampling to
    follow at the LCBO Summerhill store, 10 Scrivener Square at Yonge Street,
    south of the Summerhill Subway stop in Toronto.

    Speakers include the Honourable Jim Bradley, Minister of Transportation,
    Bob Clevely, Acting Senior Vice President, Retail Operations, LCBO, Paul
    Speck of the Wine Council of Ontario, Debbie Zimmerman, CEO of Grape
    Growers of Ontario, and Burkhard Mausberg, President of the Greenbelt

    Delicious canapés have been specially created for this event by Owen
    Steinberg, Executive Chef of Il Fornello with fresh, seasonal food from
    the Greenbelt. Il Fornello is a leader in local food and drink; they
    celebrated the first anniversary of their Ontario Menu last month.

    Wrapping around the Golden Horseshoe, the Greenbelt is 1.8 million acres
    of potential to make Ontario, and the earth, a better place. The Friends
    of the Greenbelt Foundation is an independent charitable organization
    established to support the vitality of the Greenbelt.

    Media is invited for wine and food sampling.

    The LCBO Summerhill store is located at 10 Scrivener Square at Yonge
    Street south of the Summerhill Subway stop in Toronto. Parking is

                 Participating Ontario Greenbelt VQA Wineries

                   - Red, White or Ice, They're all Green -
                   Raising a Glass to Greenbelt VQA Wines

    Angels Gate Winery                         Lakeview Cellars

    Birchwood Estate Wines                     Legends Estates Winery

    Cave Spring Cellars                        Palatine Hills Estate Winery

    Château des Charmes                        Peller Estates

    Coyote's Run Estate Winery                 Peninsula Ridge

    Creekside Estate Winery                    Pillitteri Estates

    Dan Aykroyd Wines                          Reif Estate Winery

    EastDell Estates                           Southbrook Vineyards

    Gretzky Estates                            Stonechurch Vineyards

    Harbour Estates Winery                     Stoney Ridge Estate Winery

    Henry of Pelham Family Estate Winery       Strewn Winery

    Inniskillin                                20 Bees

    Jackson-Triggs Niagara Estate Winery       Vineland Estate Wines

    Kittling Ridge Estate Wines & Spirits      Willow Springs Winery

    Konzelmann Estate Winery

For further information:

For further information: please visit the website:;
Danielle Pignataro, Greenbelt Foundation,, (416)
960-0001 x301

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Friends of the Greenbelt Foundation

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