Media Advisory - Record number of communities compete for Kraft Hockeyville 2008

    Kraft Hockeyville 2008 top 10 communities reveal show to air on CBC TV,
    February 17

    TORONTO, Feb. 12 /CNW/ - Thousands of Canadian hopefuls are wearing their
hockey hearts on their sleeve in anticipation of being crowned Canada's KRAFT
HOCKEYVILLE 2008. Since the competition began on December 1, 2007, over 1,100
submissions poured in from coast-to-coast-to-coast. The KRAFT HOCKEYVILLE 2008
competition is now moving into the second phase and the top 10 finalists will
be revealed on CBC Television February, 17 at 6:00 p.m. local.
    Communities that have submitted an entry are encouraged to watch to see
if their hometown has been selected. Two communities from each region and two
communities regardless of region will be selected for the Top 10. The regional
breakdown is as follows:

    -   Atlantic (Newfoundland & Labrador, PEI, NS, and NB)
    -   Québec
    -   Ontario
    -   West (Manitoba, Saskatchewan, Alberta, BC, Yukon, NWT, Nunavut)

    Following the reveal show on Feb. 17, Canadians will be invited to vote
online or via telephone for the top five communities that best represent the
spirit of hockey in Canada. The top five communities will host a CBC's HOCKEY
NIGHT IN CANADA broadcast, with one community highlighted each week from March
1 to March 29. The KRAFT HOCKEYVILLE 2008 winner will be announced on
Saturday, Apr. 5, after another round of public voting.
    For more information on the KRAFT HOCKEYVILLE 2008 competition please

For further information:

For further information: For media enquiries please contact: Jess Hanick
or Kieran Lawler, Media Profile, Tel: (416) 342-1819 (Jess), (416) 342-1823
(Kieran), E-mail:,

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Kraft Hockeyville

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