Media Advisory - Quebecers Compete for Title of Pure Flavour Champion

    - Finalists cook to impress at live event -

    MONTREAL, June 19 /CNW Telbec/ - Today, the gloves come off as finalists
compete in the cook-off event of the summer; the Kraft Pure Flavour Recipe
Challenge. Selected from a long list of entrants, the finalists will be
challenged to create an original salad recipe on the spot. They must use a
mystery local ingredient, which will remain a secret until the competition
begins. One lucky winner will be crowned the Pure Flavour Champion and awarded
a week-long trip to Italy.
    Acclaimed Chef Marino Tavares of Café Ferreira will judge the finalists
along with a few of Montreal's well-known food aficionados. Contestants will
be judged on recipe uniqueness, creativity and presentation.
    Don't miss this unique opportunity as local foodies show off their
culinary skills and get creative in the kitchen.

    When:        Thursday, June 19, 2008
                 1:30 p.m. to 3:30 p.m.

    Where:       Académie Culinaire
                 Atelier Room
                 360 Champs-de-Mars, Montreal

For further information:

For further information: Emilie Verret, Edelman Public Relations, (514)
209-5305,; Rosalie Bergeron, Edelman Public
Relations, (514) 823-9364,

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Kraft Canada Inc.

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