Media Advisory - Provocative new campaign urges youth to consider organ and tissue donation

    Trillium Gift of Life Network kicks-off National Organ and Tissue
    Donation Awareness Week with launch of first-ever youth campaign, for
    youth by youth

    TORONTO, April 16 /CNW/ - Trillium Gift of Life Network (TGLN) is
launching its first-ever advertising campaign directed at youth, aged 15-24 to
raise awareness about the serious need for organ and tissue donors in Ontario.
The bold, new province-wide campaign is set to launch April 20, 2009, during
National Organ and Tissue Donation Awareness Week (NOTDAW).
    In an effort to highlight the issues and answer the questions most
important to young Ontarians surrounding organ and tissue donation, TGLN
engaged a youth advisory panel to help develop this hard-hitting campaign
which includes a new website, social media, transit and online ads as well as
wild postings. It's ultimate objective is to save more lives by increasing the
numbers of Ontarians who register consent to organ and tissue donation. The
campaign is designed to get youth thinking, talking and mobilized around organ
and tissue donation by highlighting the dire need for organ and tissue donors.
Media are invited to attend the launch.

    Event Details
        When:     Monday, April 20th, 2008, 9:30 a.m.

        Where:    Great Hall Gallery
                  1087 Queen St. W. (Queen & Dovercourt)
                  Toronto, ON

        What & Who: Media are invited to attend the unveiling and participate
        in a Q&A session. This event will be hosted by members of the TGLN
        Youth Advisory Panel whose input helped inform the campaign.

        Interviews are available with:

        -  Minister of Health and Long-term Care, Honourable David Caplan

        -  TGLN President and CEO Frank Markel

        -  Members of the TGLN Youth Advisory Panel

        -  Eighteen year-old Jaynel White, whose father became an organ donor
           after losing his life while on the waiting list for a heart

    About Trillium Gift of Life Network

    Trillium Gift of Life Network is a not-for-profit agency of the
Government of Ontario and is responsible for planning, promoting, coordinating
and supporting organ and tissue donation across Ontario and improving the
system so that more lives can be saved.

For further information:

For further information: or to RSVP for the event please contact:
Lindsay Mattick Davidson, Narrative Advocacy Media, Office: (416) 644-4123,
Cell: (647) 338-3977,; Carrie Hoto,
Trillium Gift of Life Network, Office: (416) 619-2299, Cell: (416) 735-0099,

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