Media Advisory - President's Choice is "Feeding the Home Team"

    Canada's leading national brand to announce sponsorship and partnership
    with Canadian ski racers

    TORONTO, Oct. 25 /CNW/ - Loblaw Companies Limited will announce a
groundbreaking sponsorship and partnership agreement that will propel forward
Alpine Canada Alpin's plan to make Canada a world-leading ski racing nation.
The top level partnership will provide significant new resources to Canada's
fast improving national ski racing teams.

    WHO:      Galen Weston, Executive Chairman, Loblaw Companies Ltd
              Elizabeth Margles, Vice President, Public Relations and Public
              Ken Read, Chief Executive Officer, Alpine Canada Alpin
              Paul Stutz, athlete, Canadian Alpine Ski Team
              Larisa Yurkiw, athlete, Canadian Alpine Ski Team

    WHERE:    Queen's Quay Market
              10 Lower Jarvis Street,
              Toronto, ON

    WHEN:     October 25th, 2007, 9:30 a.m. EST

    (*) Participants subject to change without notice


    Alpine Canada Alpin (ACA) is the governing body for alpine ski racing in
Canada with more than 50,000 athletes, coaches, officials and volunteer
members and over 200,000 supporting members. ACA manages the high performance
programs for the athletes of the Canadian Alpine Ski Team and the Canadian
Para-Alpine Ski Team who represent Canada throughout the world. For more
information on Alpine Canada Alpin, visit

    "Best in the world... at every level"

For further information:

For further information: Sara O'Reilly, Manning Selvage & Lee, Tel:
(416) 625-3680,

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