Media Advisory - Photo/Interview Opportunity - For Mother's Day, spread the word and give a Canadian Cancer Society's "Thingamaboob"!

    MONTREAL, May 1 /CNW Telbec/ - In honour of Mother's Day this coming May
10th, the Canadian Cancer Society (CCS) is reminding women who are 50 and over
that their best defence against breast cancer is screening through regular
    Since screening for breast cancer has been shown to increase the odds of
beating the disease, the CCS has come up with an original, educational and
effective tool this year to encourage women between the ages of 50 and 69 to
get regular mammograms.
    Quebecers can help spread the word by buying a CCS "Thingamaboob" at the
prescription counter of the Jean Coutu affiliated pharmacies in Quebec or at
their regional CCS office, for the low price of $5. The money raised through
the sale of the "Thingamaboobs" will be used to fund the many programs and
services of the CCS.

    WHAT:    A breast cancer awareness media event

    WHEN:    Saturday, May 2nd, from 10 a.m. to noon

    WHERE:   Mount-Royal's Jean Coutu store, 1365 Beaumont Avenue (near de
             l'Acadie Blvd.)

    WHO:     The following experts and spokespersons will be present to
             answer questions from journalists:

      - A Canadian Cancer Society spokesperson
      - Dre Mylène Drouin, Direction de santé publique de l'Agence de la
        santé et des services sociaux de Montréal
      - A woman in remission of breast cancer

           8 out of 10 women who get breast cancer are 50 and over
     An estimated 1 woman in 9 will develop breast cancer in her lifetime

    Breast cancer is the most commonly diagnosed cancer in Canadian women
    and the second leading cause of cancer-related death in women after lung
    cancer. In 2009, an estimated 22,700 new cases will be diagnosed in
    Canada, including 6,000 in Quebec. Fortunately, the five-year survival
    rate continues to improve (in Canada, it is now 87%) mostly because of
    earlier detection and more efficient treatments.

    For further information on the "Thingamaboob", breast health, breast
cancer or breast cancer screening, contact the CCS Cancer Information Service
at 1 888 939-3333 or visit

    Image and details on the "Thingamaboob":
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For further information:

For further information: André Beaulieu, Senior Advisor, Public
Relations, Canadian Cancer Society - Quebec Division, (514) 393-3444,

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