Media advisory - Photo opportunity - First United Mission hands out edible advertising

    Unusual "branded bread" campaign to raise awareness for the homeless

    VANCOUVER, Oct. 24 /CNW/ - To help raise awareness and donations for the
First United Church Mission, Tribal DDB Canada is embarking on Canada's first
edible advertising campaign in downtown Vancouver. Armed with a propane torch,
branding irons and loaves of bread, ministry and agency representatives will
be handing out slices of bread toasted with the following thought-provoking

                       FOR SOME PEOPLE THIS IS A MEAL.
                          HELP US HELP THE HOMELESS

    On hand for photo and interview opportunities will be Ric Matthews,
minister of the mission and community life, First United Church Mission and
Cosmo Campbell, creative director, Tribal DDB Canada. Monetary donations will
also be collected on site.

    When:     Thursday, October 25, 2007
              From 11 a.m. to 1 p.m.

    Where:    The southeast corner of Robson and Burrard Streets
              (in front of HMV Canada)

For further information:

For further information: Paige Calvert,,
(604) 608-4421

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