Media advisory - Peter Robinson, Chief Executive Officer of Mountain Equipment Co-op, at the Canadian Club of Montreal's podium

    Speech title:
    Mountain Equipment Co-op's unique business model  - How it contributes to
    economic and environmental success

    MONTREAL, Oct. 19 /CNW Telbec/ - Seven years ago, Peter Robinson had a
clear vision of the full potential of Mountain Equipment Co-op.
    During his tenure as CEO, the co-op has nearly doubled in size. It is now
the largest retail cooperative in Canada in terms of membership, growing from
1.5 million to 3 million, including 350,000 members in Quebec.
    Business success and environmental responsibility coexist comfortably at
MEC. Annual sales have grown from $147 million to $240 million since
Mr. Robinson took the helm.
    In 2003, Mr. Robinson officially opened Quebec's first MEC store, at
Montreal's Marché Central. The following year, the provincial capital was
introduced to the excellent products and customer service provided by this
fast-growing business. MEC plans to open two more stores in the greater
Montreal area over the next four years.
    MEC recently joined One Percent For The Planet, an alliance of some 500
companies in 20 countries that annually allocate one percent of their total
revenues towards environmental initiatives. Since 1987, MEC has given in
excess of $9 million to Canadian conservation projects through our grant
    We hope you will attend this fascinating luncheon.

                           Monday, October 22, 2007
                                Noon - 2 p.m.
                         Club Saint-James of Montreal
                                 Grand Salon
                         1145, Union Avenue, Montréal

For further information:

For further information: and Media Contact: Ginette Bergogne, Executive
Director, Canadian Club of Montreal, (514) 398-0457,

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