VANCOUVER, July 14 /CNW/ - Haunting, real-life stories about young women
compulsively trying to control their weight are the focus of a hard-hitting
public service announcement (PSA) campaign being launched tomorrow to raise
awareness about the severity of eating disorders.
"Not every suicide note looks like a suicide note" is the theme of a
compelling street event and guerrilla installation being unveiled by the
founders of The Looking Glass Foundation, a local non-profit organization
whose goal is to develop Canada's first residential centre in British Columbia
for the professional treatment of adolescents with eating disorders.
Based on true accounts by sufferers of Anorexia Nervosa and Bulimia
Nervosa, the event will address the latest statistics about eating disorders
in British Columbia, the need for youth treatment facilities, and the 10
things people should know to help identify if someone is developing an eating
The guerrilla elements on display will be part of a large multi-media PSA
campaign rolling out across British Columbia and Canada revealing the horrors
of eating disorders, underlining the deadly nature of the disease and the need
When: Tuesday, July 15, 2008
11:00 a.m. until approximately 1:00 p.m. (PDT)
Where: Vancouver Art Gallery
On the sidewalk between West Georgia Street and the fountain
West Georgia Street
Who: The Looking Glass Foundation founders, Cindy Dobbe, Deborah
Grimm and Dolores Elliott - three mothers who each have a
daughter affected by Anorexia Nervosa and had to seek
treatment for them in the United States after experiencing
lack of accessible care in British Columbia.
Why: Eating disorders have the highest mortality rate of all mental
illnesses. The annual death rate associated with Anorexia
Nervosa is more than 12 times higher than that of all other
causes combined for females between 15 and 24 years of age.
The new campaign was the recipient of the 2008 Humanitarian Award from
the British Columbia Association of Broadcasters and received $1-million of
gifted media placement.
For further information:
For further information: about this event or to schedule any interviews,
please contact: Paige Calvert or Shari Balga, DDB Canada, Vancouver, Direct:
(604) 608-4421 or (604) 609-9509, Cell: (778) 997-4487 or (416) 727-4101,
email@example.com or firstname.lastname@example.org