Media advisory - MEGA Brands to Unveil New Safety Standard and Line of Magnetic Construction Toys Designed in Partnership with Intertek

    MONTREAL, Feb. 12 /CNW Telbec/ - MEGA Brands will hold a press conference
at New York Toy Fair to announce that it has teamed up with Intertek, one of
the world's leading testing authorities, to develop a first of its kind
ingestion gauge and to unveil its new line of magnetic construction toys.
    The announcements are being made jointly since the partnership between
MEGA Brands and Intertek on the new ingestion gauge led to the development of
MEGA Brands' latest magnetic construction system, MagNext(TM). This new safety
gauge will exceed all current and proposed ingestion standards.

    WHO:    Gene Rider, Vice-President of Intertek
            Harold Chizick, Director of Corporate Communications of
            MEGA Brands.

    WHEN:   Sunday, February 17, 2008
            11:30 AM EST

            655 West 34th Street, New York, NY
            Room 1E17 (Level 1)

    WHAT:   Press Conference and Q&A. Gene Rider and Harold Chizick will both
            be available for interviews and photo ops after the press

    About MEGA Brands

    MEGA Brands is a trusted family of leading global brands in construction
toys, games & puzzles, arts & crafts and stationery. We offer engaging
creative experiences for children and families through innovative,
well-designed, affordable and high-quality products that deliver on our
Creativity to the Rescue promise. For more information, please visit The MEGA logo, Creativity to the Rescue, Mega
Bloks, Rose Art, Magnetix and Board Dudes are trademarks of MEGA Brands Inc.
or its affiliates.

    About Intertek

    Intertek is a leading international provider of quality and safety
services to a wide range of global and local industries. Partnership with
Intertek brings increased value to customers' products and processes,
ultimately supporting their success in the global market place. Intertek has
the experience, expertise, resources and global reach to support its customers
through its extensive network of laboratories and offices and over
20,000 people in more than 100 countries around the world. For further
information, visit

For further information:

For further information: Harold Chizick, Director, Corporate
Communications, MEGA Brands, (514) 333-5555, ext. 2338,

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MEGA Brands Inc.

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