Media Advisory - Media Invited to Feast Their Eyes on Entertainment District's New Spine

    - Entertainment District's Business Improvement Area Launches its
    'Master Plan'; Speakers and Site Renderings to Showcase the Future of
    Downtown Toronto -

a press conference to celebrate the unveiling of the official Master Plan for
Toronto's Entertainment District. Hosted by the Toronto Entertainment District
Business Improvement Area (BIA) and councillor Adam Vaughan, attendees will
have a chance to see the proposed vision for the area, and also learn why John
Street is recognized as the new spine of the Entertainment District.
    The Entertainment District is considered the heart of Toronto - a hub
that offers world-renowned tourist attractions, including theatres, concert
venues, a variety of hotels, restaurants, and thriving nightlife
establishments. The Master Plan will build upon the area's current success and
help sustain the Entertainment District as a vibrant neighbourhood - both day
and night.
    The overall vision of the Master Plan, created by BIA members, is to
ensure the needs of existing and future businesses, residents, visitors and
citizens of Toronto are harmonized within the area's ongoing transformation
and revitalization.

    WHAT:   Unveiling the Entertainment District's Master Plan

    WHEN:   Tuesday, June 16 at 10:15 AM

    WHO:    Master plan opening remarks and comments:
            Adam Vaughan, Toronto City Councillor, Trinity-Spadina
            Janice Solomon, Executive Director, Entertainment District BIA
            Various local business owners

    WHERE:  Atrium, 225 King Street West (at the foot of Duncan Street)

    About the Entertainment District Business Improvement Area

    Established in 2008, the Toronto Entertainment District Business
Improvement Area's (BIA) mandate is to promote, improve, and preserve this
dynamic area of Toronto. Benefiting from economic, environmental and social
factors driving downtown growth, the Entertainment District is in the midst of
a renaissance, firmly establishing itself as a thriving and vibrant district
for living, creating, working and entertainment.

For further information:

For further information: To book an interview or attend the press
conference, please contact: Mansfield Communications Inc., Mark Cohen -
Office: (416) 599-0024 ext. 240, Mobile: (416) 877-4825

Organization Profile

Toronto Entertainment District Business Improvement Area

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