Media Advisory - MEC will announce support for Skaha Bluffs

    Grant will support The Land Conservancy's purchase of 'access' property

    VANCOUVER, April 9 /CNW/ - Mountain Equipment Co-op (MEC) will make a
significant funding announcement in support of The Land Conservancy's (TLC)
efforts to provide permanent public access to Skaha Bluffs near Penticton, BC.
The Bluffs are part of a rare desert ecosystem and one of Canada's premiere
climbing areas.
    MEC CEO Peter Robinson will announce the largest land acquisition grant
in the outdoor retailer's history, and speak about the ecological and
recreational values associated with Skaha Bluffs. He will be joined by Bill
Turner, executive director of The Land Conservancy.
    This announcement will result in a significant step forward in TLC's
campaign to raise $1 million towards the purchase of Sub-lot 18 by June 30,

    When: Tuesday, April 10, 2007 - 10:30 a.m. (Pacific)

    Where: Skaha Bluffs, Dunlop Parking Area, south of Penticton. Access is
    only available from the north via Valleyview Road; Smythe Road does not
    connect to the Dunlop Parking Area.

    Editors: Interview and photo opportunities will be available.

For further information:

For further information: Tim Southam, Communications Manager, Mountain
Equipment Co-op, (778) 388-1275 (cell),; Kathleen Gibbard,
Manager External Relations, The Land Conservancy of BC, (250) 361-6221 (cell),

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Mountain Equipment Co-Op

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