Media Advisory - Major Campaign Aims To Protect BC's Endangered Species; Environmental Groups Take A Poke At Province's Identity As "The Best Place on Earth" With New Spoof Logo

    VANCOUVER, Oct. 29 /CNW/ -

    WHO:        Four of British Columbia's leading environmental groups
                (David Suzuki Foundation, ForestEthics, Ecojustice and
                Wilderness Committee) are launching a major campaign today
                calling for endangered species legislation, and taking a poke
                at BC's brand as the "best place on earth," unveiling a spoof
                of the government's official logo, featuring unhappy
                endangered species. Guest speakers at the event include
                Ken Melamed, Mayor of Whistler, and Kai Chan, Canada Research
                Chair (Biodiversity and Ecosystem Services), Institute for
                Resources, Environment & Sustainability, UBC.

    WHAT:       Endangered Species Campaign Launch
                Logo unveiling and campaign technical briefing, including
                video PSA screening.

    WHEN:       TODAY (Wednesday), October 29, 2008, 1:00pm - 1:30pm

    WHERE:      Van Dusen Botanical Gardens (Floral Hall)
                5251 Oak Street
                Vancouver, BC

    INTERVIEWS: 10 min Q&A and one-on-one interviews with guest speakers and
                NGO representatives available from 1:20pm to 2:00pm.

    B-ROLL &
     STILLS:    B-roll and high-resolution stills of endangered species and
                the spoof version of the province's official logo are
                available at the launch on DVD.

For further information:

For further information: Candace Batycki, Director of Forest Programs,
ForestEthics, (604) 219-7457 (cell); Dr. Faisal Moola, Director of Science,
David Suzuki Foundation, (604) 512-5788 (cell); Gwen Barlee, Policy Director,
Wilderness Committee, (604) 202-0322 (cell) or (604) 683-8220 (work); Sean
Nixon, Staff Lawyer, Ecojustice, (604) 685-5618

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ForestEthics Advocacy

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David Suzuki Foundation

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