Media Advisory - Magic, life-saving fashions and fun kick off the Be Smart. Be Safe. Summer Tour at Sackville Landing

    HALIFAX, June 21 /CNW/ - An unusual fashion show, mystifying magic and a
crash course on how to avoid driver distractions. It's all part of the line up
for the launch of the Be Smart. Be Safe. Summer Tour. And the best news is
that this entertaining and engaging program, which is designed to prevent
injuries and save lives, will travel to more than 30 communities throughout
Nova Scotia this summer.

    What:  Launch of the Be Smart. Be Safe. Summer Tour, sponsored by
           Canada's home, car and business insurers

    When:  Wednesday, June 27, 12 noon - 1 p.m.

    Who:   Don Forgeron, Vice-President, Atlantic, Insurance Bureau of Canada
           The Honourable Jamie Muir, Minister of Service Nova Scotia and
           Municipal Relations and MLA for Truro - Bible Hill
           Dr. Natalie Yanchar, President, Injury Free Nova Scotia

    Where: Sackville Landing, Halifax Waterfront, near The Wave

    Highlights include:

    - Canada's home, car and business insurers will announce the details of
      an innovative injury prevention partnership.
    - The D.U.M.B. Car (Distractions Undermining Motorist Behaviour), a
      simulator that allows people to test their driving ability while
      talking on a cellphone or engaged in other common distractions.
    - Special appearance by "Dr. Izonroad" as he uses levitation and other
      mind-bending magic to dramatically demonstrate that driving while
      distracted is dangerous.
    - Life Jacket Fashion Show. Every member of the family, even the dog,
      will learn what to wear and how to wear it to stay safe in and on the
      water this summer.

    Be Smart. Be Safe. is a nationwide outreach program from Canada's home,
car and business insurers. It is dedicated to supporting the good work of
local injury prevention groups while helping Canadians to prevent injuries in
the home, on the road and at play. For more information about Be Smart. Be
Safe. and a complete calendar of tour stops, visit

For further information:

For further information: Ellen Woodger, (416) 483-2358; Amanda Dean,
IBC, (902) 429-2730, x226; James Geuzebroek, IBC, (416) 362-2031

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