Media Advisory - Lester B. Pearson Launches Community Messaging System for Time-Sensitive Communication and Response

    Connect-ED(R) Test Call to Be Sent to Thousands of Parents and Staff

    DORVAL, QC, Feb. 9 /CNW Telbec/ - Lester B. Pearson School Board
announces the availability of the Connect-ED(R) communication messaging
service by Blackboard Connect Inc., a wholly-owned subsidiary of Blackboard
Inc. (NASDAQ:   BBBB), to provide school leaders with the ability to quickly
schedule, send and track messages to tens of thousands of parents, students
and staff. The service enables key officials to send personalized voice
messages to Lester B. Pearson parents, students and staff members' telephones
and text messages to e-mail addresses.
    This new time-sensitive mass notification service will play a key role in
board community outreach and response and can be used for other urgent issues
of public interest. The comprehensive communication system is the most
effective way for school officials to quickly communicate across the board, as
well as to specific schools or groups, and notify parents, students and staff
about important information without a single point of failure, traversing
local network congestion.

    WHO:     Lester B. Pearson School Board

    WHAT:    Deployment and demonstration of Connect-ED world-class,
             comprehensive communication system. Also discussed will be
             details about the first test call and important information
             regarding parents, students and staff action should they not
             receive the test call.

    VISUALS: Call to cell phones of presentation attendees through the
             Connect-ED service to demonstrate speed of system and ability to
             send one message to numerous telephones at once. (If planning to
             attend, please submit cell phone number to 514-422-3000 ext.

    WHERE:   School Board Room
             1925 Brookdale Ave, Dorval

    WHEN:    10:00 A.M., FEBRUARY 11, 2009

    WHY:     With the school year in full effect, school board leaders
             recognize the importance of having an effective method to
             communicate quickly with parents, students and staff.
             Accordingly, Lester B. Pearson is implementing the Connect-ED
             service to improve communication and emergency preparedness.

    If you wish to receive future calls from the school board's notification
service, please submit your contact information to
    More information about the Connect-ED service is available at

For further information:

For further information: Emilie Verret, (514) 844-6665 ext. 225,

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