Media Advisory - Kids Help Phone to Release New Study Highlighting the Effects of Cyber Bullying on Canadian Youth

    Sixth Annual Bell Walk for Kids Help Phone to Provide Much Needed Funding
    for Charitable Organization

    MONTREAL, April 16 /CNW/ - On April 18, Bell Canada and Kids Help Phone
will mark the launch of the sixth annual Bell Walk for Kids Help Phone
campaign with the release of a Kids Help Phone research study documenting the
effects of cyber bullying on Canadian children and adolescents.
Representatives from Bell Canada and Kids Help Phone, and Quebec singer Dany
Bédar (Spokesperson), will be in attendance. Students from Ecole Secondaire
Saint-Henri will take part in an interactive cyber bullying session as part of
the press conference.

    What:     Release of "Cyber bullying: Our Kids' New Reality", based on
              almost 2,500 responses to an online survey conducted by Kids
              Help Phone between December 20, 2006 and January 20, 2007. The
              report also includes numerous recommendations on how kids,
              parents and schools can deal with this serious problem.

    When:     Wednesday, April 18, 2007

    Where:    Ecole Secondaire Saint-Henri
              4115 rue St-Jacques
              Montreal, QC

    Who:      Bernard Desrochers, Director, Montreal Counselling Center,
              Kids Help Phone
              Sylvie Giguère, Vice-Presidente, SMB Sales, Bell Canada
              Dany Bédar, Official Spokesperson for Kids Help Phone in Quebec

    Time:     1:00 p.m.

    About Kids Help Phone:
    Kids Help Phone is Canada's only toll-free, 24-hour, bilingual and
anonymous phone and web counselling, referral and information service for
children and youth. Every day, professional counsellors provide immediate,
caring support to young people in urban and rural communities across the
country. Kids contact Kids Help Phone about every issue imaginable - from
school, dating and family problems, to depression, abuse and suicide. In 2006,
Kids Help Phone helped young people in need from almost 3,000 Canadian
communities more than 1.5 million times through its phone and online services.

    About Bell Canada:
    Bell Canada is Canada's national leader in communications with 28 million
customer connections across the country. The company provides consumers with
simple solutions to all their communications needs, including telephone
services, wireless communications, high-speed Internet, digital television and
voice over IP. Bell also offers integrated information and communications
technology (ICT) services to businesses and governments, and is the Virtual
Chief Information Officer (VCIO) to small and medium businesses (SMBs). Bell
is proud to be a Premier National Partner and the exclusive Communications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit, and for corporate information on BCE, please visit

For further information:

For further information: Patricia Crummey, Coordinator, Public
Relations, Kids Help Phone, (416) 586-5437 x 8345,; Jacqueline Michelis, Bell Canada Media
Relations, (613) 785-1427 or 1-877-391-2007,

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