Media advisory - Journalism Awards for Excellence in Women's Health Reporting

    OTTAWA, Feb. 13 /CNW Telbec/ - The Society of Obstetricians and
Gynaecologists of Canada (SOGC), in collaboration with the Canadian Foundation
for Women's Health (CFWH), is calling for submissions for the 2009 SOGC/CFWH
Journalism Awards for Excellence in Women's Health Reporting. This award,
consisting of a $1,000 cash prize per print and broadcast category, recognizes
journalists, reporters, and producers who have excelled in communicating
information on reproductive health issues to the public.
    To be eligible, publications or broadcasts must have appeared in a
Canadian consumer newspaper, magazine or broadcast report in Canada between 1
January and 31 December 2008.
    Reaching the Canadian public at large with relevant and critical health
information is a daunting task, particularly for non-profit organizations.
This is why the SOGC and CFWH often call upon the media to help convey
messages about key developments, issues or opportunities pertaining to women's
health, particularly in the area of obstetrics and gynaecology.
    Accurate, responsible, and insightful reporting helps bring key issues to
the forefront and helps women make informed decisions about their health care
and lifestyle. "We recognize that public awareness, attitudes and behaviours
are greatly influenced by the information Canadians receive in the newspapers
or magazines they read, the radio stations they listen to, and the television
programs they watch. The role of mass media is instrumental in modern health
care. This is why it is so important to recognize those who demonstrate
initiative by preparing articles that help advance women's health in a
positive and impactful way." said Dr. Scott Farrell, President of the Society
of Obstetricians and Gynaecologists of Canada.
    Submitted articles and reports will be judged by a panel of reproductive
health experts and media professionals. Evaluation is based on the overall
merit of the entry, with an emphasis on the following evaluation criteria:

    - Originality: The article/report was proactive rather than reactive (in
      response to an announcement or someone else's story)
    - Creativity: The information is presented in a unique, skillful and
      imaginative way, with a distinctive approach or angle.
    - Substance of the story: The depth and quality of the research,
      consultation process, analysis, and presentation of the information in
      the article/report.
    - Interpretation of medical information: The ability of the journalist to
      present complex information and issues in layman's terms, without
      compromising the scientific or professional integrity of the subject
      matter, and in a way that retains the interest of readers/viewers.
    - Quality of writing and presentation: Proper grammatical use,
      interesting layout of the information, and readability.
    - Clarity of the message: The purpose of the article/report is clear
      (e.g. increased awareness, change in perception or attitudes, call-to-
      action) and the significance of the subject matter for the
      reader/viewer is apparent
    - Education benefit to women: Women who read/view the article/report
      would acquire important information to help them develop informed
      opinions and/or decisions.
    - Relevance: The information is pertinent, timely, accurate, and helps
      address a current issue or opportunity facing or affecting women's
      health today.
    - Effectiveness: The article/report has the potential to catalyze
      national, regional, local and/or individual health priorities.

    The winners will be notified by 1 May 2009. Recipients will be honoured
at a ceremony to be held during the SOGC's Annual Clinical Meeting in Halifax,
Nova Scotia, in June 2009.
    Please visit (Media Centre) to access the submission form.
The submission deadline is 6 March 2009.

    About the CFWH:

    At the Canadian Foundation for Women's Health, we are working to create a
future in which women everywhere can lead healthy lives. We support programs
to provide women in low-resource countries with the basic necessities to
simply survive childbirth. And, with the support and generosity of individual
donors and corporate partners, we are funding some of the most innovative
women's health research to benefit all women.

    About the SOGC:

    The Society of Obstetricians and Gynaecologists of Canada (SOGC) is one
of Canada's oldest national specialty organizations. Established in 1944, the
Society's mission is to promote excellence in the practice of obstetrics and
gynaecology and to advance the health of women through leadership, advocacy,
collaboration, outreach and education. The SOGC represents
obstetricians/gynaecologists, family physicians, nurses, midwives and allied
health professionals working in the field of sexual reproductive health. For
more information, visit

    The distribution of this media release is courtesy of CNW Group

For further information:

For further information: Media Relations: Mike Haymes, Communications
and Public Education Division, (800) 561-2416 or (613) 730-4192 Ext:325, Fax:
(613) 730-4314,; Website:; Award Program
Information: Chantal Sarkisian, Communications and Public Education Division,
(800) 561-2416 or (613) 730-4192 Ext:332, Fax: (613) 730-4314, Website:;

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Society of Obstetricians and Gynaecologists of Canada

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