Media Advisory - Inside Look at the Nike Story

    VANCOUVER, March 2 /CNW/ - Join Orca Bay's new CEO Chris Zimmerman as he
discusses his experience building Nike into an authentic brand in hockey and
golf. He will discuss his mistakes and triumphs, as well as what he has
learned from working with the world's greatest athletes, including Tiger
Woods, Markus Naslund and the Vancouver Canucks.
    Chris Zimmerman joined Orca Bay in 2006 after three years as President
and CEO of Nike Bauer Hockey Inc. Prior to this he was General Manager of Nike
Golf USA and spent 16 years in a variety of senior advertising positions with
Nike and the global advertising firm Saatchi and Saatchi.
    Chris has been a hockey fan and player for over 30 years. He also devotes
many hours to initiatives like the Special Olympics, where he has served on
the Board of Directors.

    When:     Tuesday, March 6th, 2007

    Where:    Hyatt Regency Hotel
              655 Burrard Street, Vancouver, B.C.

    Time:     7 am to 7:30 am   -  Registration, Breakfast & Networking
              7:30 am to 9 am   -  Presentation

    Register online at:
    Media are invited to attend.

    The American Marketing Association is an international professional
society that provides an educational and social forum for members of the
marketing community. The BC Chapter has won the prestigious international
"Chapter of the Year" award three times over the past decade as well as
recognition for Chapter Excellence in 2004.

For further information:

For further information: BCAMA office, at (604) 983-6262, or

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