Media advisory - Honouring Our Lifeblood - Leaders of Today, Leaders of Tomorrow

    OTTAWA, Sept. 13 /CNW Telbec/ - Twenty-five individuals and eight
organizations, who represent the hundreds of thousands of blood and stem cell
donors, volunteers, community groups, sponsors and partners from across
Canada, will be honoured at a national ceremony in Ottawa on Monday, September
17th. This eighth annual "Honouring our Lifeblood" event is hosted by Canadian
Blood Services and is being held at the world-renowned Canada Aviation
Museum-recognizing the strong link Canada's blood system has with aviation
    Our 2007 honourees embody the theme of this year's celebrations- "Leaders
of Today, Leaders of Tomorrow." Like the flying pioneers who helped to settle
the wilderness in northern Canada, these individuals here today serve as
community role models who have led and will lead others by passing their
selfless spirit on to their children, their colleagues, and their students.

    What:    Honouring Our Lifeblood - celebrating Canadians who improve and
             save lives through their support of the blood system
    Who:   - Master of Ceremonies, CPAC host Catherine Clark
           - Entertainment, Vancouver Island "Female Vocalist of the Year"
             Hayley Sales, with selections from her debut album, SUNSEED
           - Keynote speaker, Marc Kielburger, accomplished social advocate,
             leadership specialist, New York Times best-selling author.
           - Dr. Graham Sher, Chief Executive Officer, Canadian Blood
           - 25 individuals and eight organizations who have made outstanding
             contributions to Canada's blood system
    Where:   Canada Aviation Museum
    Date:    September 17, 2007
    Time:    Reception: 6:00 p.m.
             Ceremony: 7:00 p.m.

    Canada's blood system and stem cell registry are based on volunteer
donors. In the next year, Canadian Blood Services must recruit 85,000 new
blood donors to meet the increasing hospital demand for blood. There is a
constant need for blood and blood products in this country every day. Cancer
patients, people who need life-saving surgery, trauma victims and many others
depend on a stable blood supply year-round.

For further information:

For further information: Anne Trueman, Manager Media Relations, Canadian
Blood Services, (Work) (613) 739-2538, (Cell) (613) 295-5622; Note: Media
interviews may be arranged prior to the opening ceremonies

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Canadian Blood Services

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