Media Advisory - Honda Showcases 'Green, Safe, Fun' Innovations as Part of Grand Prix du Canada Sponsorship

    Honda's Humanoid Robot ASIMO Will Make F1 Debut in Montreal

    MONTREAL, June 1 /CNW/ - As a major sponsor of the Grand Prix du Canada
2007 in Montreal, Honda will showcase its leadership in safety, environment
and fun-to-drive technology by bringing the world's most advanced humanoid
robot, ASIMO, to its first ever F1 race. ASIMO will give a presentation on
Honda's 'green, safe, fun' initiatives and interact with Honda Racing F1 Team
drivers Jenson Button and Rubens Barrichello at a press conference on
Thursday, June 7:

    What:   Press conference at Honda World:
            -  Presentation and demonstration by ASIMO
            -  Appearance of ASIMO with Honda Racing F1 drivers
            -  Ceremonial tree planting by Honda Racing F1 drivers
    When:   Thursday, June 7 - 6:00-7:15 pm
    Where:  Circuit Gilles Villeneuve (Ile Notre-Dame)

            To attend the press conference, please RSVP to Nadia Mereb (Honda
            PR) at or by phone at (514)-241-8997.
            Due to GPF1 restrictions on the island, you will need credentials
            for the evening and will need to arrive and depart via official
            Honda shuttle vehicles.

    NOTE:   Photos and broadcast-quality video from the Thursday press
            conference with ASIMO and the Honda Racing F1 Team drivers will
            be available at 11:00 am, Friday, June 9, at

            Photos from the press conference will also be available on the
            Honda Canada media website at: The site can be
            accessed using gpmedia07 as both the user name and password.

    "We are involved in the Grand Prix du Canada because of our heritage in
motorsports and in support of the Honda Racing F1 Team," said Jim Miller,
executive vice president, Honda Canada Inc. "As our founder Soichiro Honda
said, 'Without racing there is no Honda.' Throughout a half-century of racing,
Honda has turned inspiration into innovation and dreams into reality. The
Grand Prix du Canada provides us an excellent backdrop to showcase Honda's
innovations in the arena of mobility, including our competition in F1 racing."



    ASIMO, which stands for "Advanced Step in Innovative Mobility," was
conceived by Honda to function in human environments to aid those who are
physically challenged. Honda's robot research began 20 years ago by
envisioning the ideal robot form for use in human society. The robot would
need to be able to maneuver between objects in a room and be able to go up and
down stairs. For this reason it had to have two legs, just like a human.
Although considered extremely difficult at the time, Honda set an ambitious
goal and developed revolutionary new technology to create a two-legged walking
    ASIMO has a convenient size and weight, and can move freely within the
human living environment. Its size allows the robot to operate light switches
and door knobs, retrieve items from cupboards and work at tables. Its eyes are
located at the level of an average adult's eyes when the adult is sitting in a
chair. A height of 120cm makes ASIMO easy to communicate with.
    Honda has added intelligence technology to ASIMO, which is capable of
interpreting the postures and gestures of humans and moving independently in
response. ASIMO is able to greet approaching people, follow them, move in the
direction they indicate, and even recognize their faces and address them by
name. Further, utilizing networks such as the internet, ASIMO can provide
information while executing tasks such as reception duties.


    A major attraction for racing fans at the Circuit Gilles Villeneuve is
Honda World, a spectacular exhibit designed to bring race fans closer to
Honda's innovations in the areas of safety, environment and technology through
all its products, including cars, trucks, ATVs, motorcycles and a wide range
of power equipment. The climate-controlled environment will feature Honda's
famed RA272 F1 race car driven to Honda's first F1 victory at the Mexican
Grand Prix by Richie Ginther in 1965.
    Serving as the ambassador to speak about Honda's innovations and 'green,
safe and fun' messaging is Honda's ASIMO robot, which will conduct a total of
21 presentations at Honda World during the three-day weekend to explain the
story of Honda's innovations and how its 50-year quest for safety and
environmental leadership has created real-world results for all Canadians.
ASIMO will also conduct demonstrations, such as walking up stairs, dancing and
making various other movements.
    Also featured at Honda World is a replica of Honda's "myearthdream" F1
race car. To help raise awareness of the environmental issues facing the
planet, Honda's RA107 F1 race car simply features a huge image of earth, in
place of the traditional advertising and sponsor logos. The car's new look is
a call to action for fans and members of the public to join Honda's commitment
to the environment. Visit for more information.
    Honda World will also include a Honda F1 race engine and a Honda Goldwing
- the world's first motorcycle with an airbag for enhanced safety. There will
be information about Honda's new Jet that is approximately 35% more
fuel-efficient than any aircraft currently available in its class. Other
displays will highlight Honda's long-standing global commitment to create
safer, cleaner and more efficient forms of transportation to minimize mobility
impact on the environment, including an area where the public can sign up to
be part of Honda's 'Plant A Tree' initiative that has already resulted in more
than 60,000 trees planted across Canada for positive environmental benefits.
    There will be a special area devoted to motorcycles and ATVs, including a
variety of specialty motorcycles on display in front of the Honda Motorcycle
Division's "Tech Trailer," just outside of Honda World. There will also be
numerous Honda power equipment products such as generators, yard trimmers,
lawn mowers, marine engines and Honda's innovative hybrid snowthrower on


    Honda Canada is a major sponsor of the 9th annual Crescent Street
festival in downtown Montreal that is designed to replicate the excitement and
sensory appeal of Formula 1 racing.
    In the Honda Zone on Crescent Street, automotive aficionados and the
general public alike will have the opportunity for a multi-sensory experience,
from competing on racing simulators to viewing Acura's new American Lemans
Series (ALMS) race car.
    "Acura's entry this year as a full factory team in the American Le Mans
Series reflect Acura's position as a leader in automotive performance and
technology," said Mr. Miller. "It provides us with an arena in which to
compete against other manufacturers in endurance sports car racing, including
the Grand Prix of Mosport near Toronto on August 26."
    The Honda Zone will also feature a live remote screen of the ASIMO
demonstrations at Honda World, racing simulators where up to four racing fans
can compete against each other, a special area where the public can sign up
for Honda's 'Plant-A-Tree' initiative, Honda's new entry CBR125R motorcycles
and a display of Honda's vehicles that feature full safety and environmental


    Twenty of Honda's new CBR125 entry-level motorcycles will be featured in
the pre-race Parade Lap on Sunday, June 10, at about 11:15 am. The new CBR125
was introduced specifically to encourage new riders to enter the sport of
motorcycling in a safe and environmentally responsible manner. It offers a
full complement of technological features, sporty performance and the same
stylish, high-quality attention to detail seen on Honda's larger sport bikes.
    Concern for the environment is one of Honda's top priorities, and the
CBR125R provides a prime demonstration of the results of that concern with
some of the lowest exhaust emissions in its class, coming in well under the
limits of the strict EURO-3 emission regulations that are among the most
stringent in the world.
    For more information about ASIMO and Honda's activities at the Grand Prix
du Canada 2007, visit

For further information:

For further information: Richard Jacobs, (416) 543-6593,; Nadia Mereb, (514) 241-8997,

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