Media Advisory - Help Hunger Disappear(TM) on National Hunger Awareness Day (June 2, 2009)

    MONTREAL, May 28 /CNW/ - Campbell Company of Canada is partnering with
Food Banks Canada to launch its Help Hunger Disappear(TM) campaign on National
Hunger Awareness Day, June 2, 2009. Campbell is creating a high-impact display
of the word "FAIM" out of thousands of cans of Campbell's Tomato soup. The
award-winning concept was first brought to life in Toronto in 2008. This year,
launch events will take place in Toronto, Montreal, Ottawa and Vancouver.
    Members of the public and media are invited to Phillips Square to take
down a can and donate it to the on-site food bank truck as a symbolic gesture
to help make "HUNGER" disappear.
    More than 700,000 Canadians rely on a food bank each month and more than
one third of them are children. In this challenging economic climate, more
Canadian families are struggling to meet basic needs and food bank demand is
    Beyond these events, Campbell Canada's goal is to double last summer's
donation to 100,000 cans of Campbell's Tomato soup. At participating grocery
stores across Canada, coupons will trigger Campbell donations to local food
banks and provide instant dollar savings for shoppers. Online, Facebook users
can send virtual cans of soup to friends, and for every can accepted, Campbell
will donate one real can to Food Banks Canada. Campbell's summer donation will
be in addition to its average annual donation of 1.5 million pounds of food to
Food Banks Canada over the past five years. Please visit for more information.
    Representatives from the Campbell Company of Canada and Food Banks Canada
will be on site for comment and interviews.

    WHAT:   "FAIM" can-struction - the word "faim" constructed out of
            6,000 cans of Campbell's Tomato Soup

    DATE:   Tuesday, June 2, 2009

    WHERE:  Phillips Square, Ste. Catherine and Union
            1255 Square-Phillips
            Montréal, Québec

    TIME:   7:00 a.m. - 2:00 p.m.

For further information:

For further information: Donna Battista, High View Communications, (416)
322-5897 x224,

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Campbell Company of Canada

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