TORONTO, Jan. 14 /CNW/ -
WHAT: This year RBC's Next Great Innovator Challenge(TM) asked university
and college students from across Canada to "Suggest an innovative
concept, product or process from another region or different
industry that Canadian financial services providers should adopt."
Submissions were received from 24 universities and colleges across
Canada and the top four finalists were selected by the RBC
The Council also chose five additional submissions for the
web-based peer voting selection process, which started on
January 9, 2009, and shifts the power to anyone with a computer to
choose the fifth finalist. Competing for more than $45,000 in total
prizes, the top five teams will come to Toronto for final
evaluation by the RBC Next Great Innovator judging panel consisting
of some of RBC's top executives.
WHY: In the era of social media, RBC understands the importance of
diversity and user-generated content. Peer voting allows the
public to also have a voice in the products or services they would
like to see offered at RBC.
WHO: Anyone with access to the Internet can vote for their favourite
HOW: Visit www.nextgreatinnovator.com to view a short synopsis of each
entry that is eligible for peer voting and then vote for your
WHEN: Voting is open from January 9 through to January 21, 2009. The
winning team will be announced on www.nextgreatinnovator.com.
For further information:
For further information: Media contact: Shauna Browne, (416) 348-3342