Media Advisory - Happy Canada Day, Live from New York City

    -   Canadian musicians Serena Ryder, Peter Elkas and Wil celebrate Canada
        Day in New York City with live showcase performance presented by
        SIRIUS Canada and the Consulate General of Canada, New York

    -   Concert broadcast live throughout North America on SIRIUS'
        Iceberg 95 // Ch. 95

    TORONTO, June 26 /CNW/ - SIRIUS Canada, the country's number one choice
for satellite radio, in collaboration with The Consulate General of Canada,
New York, today announced that it will host an exclusive music showcase event
featuring up-and-coming Canadian artists to celebrate Canada Day. The
exclusive showcase event for the music industry will highlight some of
Canada's best up-and-coming musical talent and feature Serena Ryder, Peter
Elkas and Wil.
    The showcase event will be held at the prestigious Joe's Pub venue in New
York City on Sunday, July 1. In addition, SIRIUS subscribers throughout North
America can listen to the concert live on SIRIUS' Iceberg 95 // Ch. 95
beginning at 9:30 P.M.
    "This showcase and live broadcast on SIRIUS is a great way to celebrate
Canada Day with music fans across North America," said Serena Ryder.
"Satellite radio is a powerful way for Canadian artists to reach new fans and
gain valuable exposure."
    "To celebrate Canada Day, we're bringing a bit of Canada to New York with
this amazing lineup," said Andreanne Sasseville, Director of Canadian Talent
Development and Industry Relations for SIRIUS Canada. "This is a wonderful
opportunity to promote Canadian musical talent for the music industry and with
the showcase being broadcast live on SIRIUS, Canadians anywhere in North
America can celebrate Canada Day in a unique and memorable way."
    The performance will immediately follow the Canadian Consulate's fourth
annual all-star tribute to Canadian songwriting (itself part of the
Consulate's ongoing Upper North Side Canadian Music Series at Joe's Pub) at
7 pm. "Thanks in part to our series with Joe's Pub, the venue has become an
important partner in presenting emerging Canadian musical talent to a New York
audience," says the Consulate's Cultural Affairs Officer, Jeff Breithaupt.
"We're thrilled that SIRIUS Canada is building on that momentum with what we
hope will be another important Canada Day tradition in New York."

    What:        Canadian musicians Serena Ryder, Peter Elkas and Wil perform
                 live at an exclusive music showcase event celebrating Canada
                 Day presented by SIRIUS Canada in collaboration with The
                 Consulate General of Canada, New York.

                 SIRIUS subscribers throughout North America can listen to
                 the concert live on SIRIUS' Iceberg 95 // Ch. 95 beginning
                 at 9:30 P.M.

    When:        Sunday, July 1

                 Peter Elkas 9:30 P.M.
                 Wil 10:15 P.M.
                 Serena Ryder 11:00 P.M.

    Where:       Joe's Pub, New York City.

                 Joe's Pub is part of The Joseph Papp Public Theater, located
                 at 425 Lafayette Street between East 4th and Astor Place in
                 New York's East Village.

    Media RSVP:  Jeff Roman, SIRIUS Canada / Tel: 416-513-7434 / Mobile: 416-
                 346-5157 /

    About the Artists

    Serena Ryder (EMI) - Serena Ryder's voice is a deep, bluesy, soulful
instrument that has drawn comparisons to Janis Joplin and Aretha Franklin. The
23 year old is blessed with an intelligence and confidence that came across in
her songs on "Unlikely Emergency", her critically acclaimed independent album.
From Millbrook, Ontario, Serena's most recent album, "If Memory Serves You
Well" was released in November.

    Peter Elkas (Maple Music) - The Toronto native's newest album, "Wall of
Fire" was released in Canada in March. Peter describes the record as "soulful
and smooth, but with a rough edge" and says listeners can hear his love affair
with the 1970s sound on the tracks. Bill Withers, Bruce Springsteen, Sam Cooke
and Marvin Gaye were his musical heroes during the writing process for his
second solo album.

    Wil (EMI) - Born in Aylmer Quebec, growing up in Calgary, Alberta, Wil
now calls Vancouver home. The Folk Rock/Alternative artist recently released
his new album, "By December." This album embodies all of its charismatic
creator's inherent dichotomies - an artistic triumph from a down-to-earth
working man and a complex production resulting in straightforward songs; and
archetypal love stories tinged with fear and doubt and, above all, yearning

    About SIRIUS Canada

    SIRIUS is Canada's number one choice for satellite radio with 110
full-time channels broadcast from studios in Vancouver, Toronto, Montreal and
New York. SIRIUS offers 100% commercial-free music plus premium sports, news,
talk and entertainment programming from North America's most recognizable and
respected personalities and brands. SIRIUS offers listeners unparalleled
coast-to-coast signal coverage and digital quality sound broadcast from three
high-orbit satellites.
    SIRIUS is the Official Satellite Radio Partner of the CFL, NFL, NASCAR,
NBA, NLL and broadcasts live play-by-play games of the CFL, NFL, NBA and NLL.
In addition, SIRIUS broadcasts live NASCAR races, the Wimbledon Tennis
Championships as well as Barclays English Premier League and UEFA Champions
League soccer.
    SIRIUS products for the car, truck, home, RV and boat are available in
more than 3,500 retail locations, including Best Buy, Canadian Tire, Centre
Hi-Fi, Costco, Dumoulin, Future Shop, Home Hardware, London Drugs, Staples,
The Source By Circuit City, Visions, Wal-Mart and 2001 Audio Video. All SIRIUS
programming is available for a monthly subscription fee of only $14.99.
    SIRIUS Canada's automotive partners include Aston Martin, Audi, BMW,
Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda, MINI,
Pana-Pacific, Subaru, Toyota, Volkswagen, Volvo and the Canadian Automobile
Association (CAA). SIRIUS automotive partners make up nearly 60 per cent of
light vehicle sales in Canada.
    Click on to listen to SIRIUS live, or to purchase a
SIRIUS radio and subscription.

For further information:

For further information: Media Contact: Jeff Roman, SIRIUS Canada Inc.,
(T) (416) 513-7434, (E)

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