Insurance Bureau of Canada teams up with Ontario Safety League to combat
impaired driving during holiday season
TORONTO, Nov. 15 /CNW/ - Insurance Bureau of Canada (IBC), on behalf of
Canada's home, car and business insurers, is joining forces with Operation Red
Nose provincial host, Ontario Safety League (OSL), to get holiday revelers -
and their vehicles - home safely in eight Ontario communities with a unique,
free designated-driver service.
At a news conference to be held on Monday, November 19, 2007, Mark
Yakabuski, President & Chief Executive Officer, IBC, will announce a pilot
project for the expansion of OPERATION RED NOSE into Toronto and unveil
details about how they will use the acclaimed program throughout the province
to reduce the number of impaired drivers and related accidents, injuries and
deaths. Special guests will include The Honourable James Bradley, Minister of
Transportation; Brian Patterson, President, OSL; members of the Toronto Police
Service; and Operation Red Nose's mascot, Rudy.
The news conference will take place at 10 a.m. at The Boiler House
Restaurant, Building No. 46, The Distillery District, 55 Mill Street. All
media are welcome to attend.
B-roll and other visuals will be available. Telephone interviews can also
be scheduled following the announcement.
For further information:
For further information: to confirm your attendance, or to schedule an
advance interview for November 19, please contact: Ellen Woodger at (416)
483-2358, or via firstname.lastname@example.org; or James Geuzebroek, IBC, at
(416) 362-2031 x 4364